Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

July, September, November, March

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

33,600

MYR

Second Year

34,800

MYR

Third Year

36,200

MYR

Total Tuition Fees 104,600 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 115,250 MYR

Course Overview

The Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership at Asia Pacific University of Technology & Innovation (APU) equips students with strategic digital resource management, digital marketing, and leadership skills, preparing graduates for roles such as Digital Lead, Business IT Analyst, and Digital Transformation Manager.

Program Structure

Year 1: Foundational topics including Management, Law, Accounting, Economics, Entrepreneurship, and Marketing.
Year 2: Advanced studies on digital technologies, business models, and core business processes supported by SAP.
Year 3: In-depth exploration of digitalisation, change management, and a final year project demonstrating academic and practical expertise.
Internship: A 16-week industrial training to transition from classroom to workplace.

Entry Requirements

STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or equivalent.
A-Level: 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or equivalent.
UEC: 5 Grade B’s with a Pass in Mathematics and English.
Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0).
Diploma: Successful completion of the APU Diploma or equivalent.
English Requirements for International Students: IELTS 5.5, TOEFL IBT 46, Pearson (PTE) 51, or MUET Band 4.

Career Opportunities

Digital Lead
Business IT Analyst
Digital Transformation Manager
Digital Strategist
E-Entrepreneur
Digital Solutions Leader
Digital Media Specialist
Digital Strategy Manager
Chief Digital Officer

Highlights

Duration: 3 years (6 semesters)
Intakes: 13 March 2025, 17 July 2025, 29 September 2025
Dual Degree: Option to receive degrees from APU and De Montfort University (DMU), UK
Accreditation: Option to obtain a CMI Level 5 Certificate in Management and Leadership
Industry-Relevant Skills: Emphasis on digital transformation aligned with Industrial Revolution 4.0

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Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership at Asia Pacific University of Technology & Innovation (APU)