Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

July, September, November, March

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

33,600

MYR

Second Year

34,800

MYR

Third Year

36,200

MYR

Total Tuition Fees 104,600 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 115,250 MYR

Course Overview

The Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University of Technology & Innovation (APU) equips students with comprehensive skills in e-business management, digital marketing, and e-commerce, preparing graduates for dynamic roles such as E-Business Consultant, Digital Marketing Manager, and E-Commerce Specialist.

Program Structure

Year 1: Foundational courses in management, law, accounting, economics, entrepreneurship, and marketing, along with business communication and quantitative skills.
Year 2: Advanced studies in behavioural science, business ethics, critical thinking, creativity, and innovation, with specialisation in e-business management, e-commerce, and digital marketing.
Year 3: Practical application of e-business concepts, including search engine optimisation, e-business system operations, leadership, and strategic management, culminating in a final year project.

Entry Requirements

STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or equivalent.
A-Level: 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or equivalent.
UEC: 5 Grade B’s with a Pass in Mathematics and English.
Matriculation/Foundation: Passed Foundation programme with a minimum CGPA of 2.0.
Diploma: Successful completion of the APU Diploma or equivalent with academic credits equivalent to Level 1 of an Honours Degree.
English Requirements for International Students: IELTS 5.5, TOEFL IBT 46, Pearson (PTE) 51, or MUET Band 4.

Career Opportunities

E-Business Consultant
Digital Marketing Manager
E-Commerce Specialist
Online Marketing Specialist
Digital Advertising Specialist
Sales and Marketing Manager
Digital Marketing Analyst
Web Analytics Manager
Social Media Specialist
Marketing Manager

Highlights

Duration: 3 years (6 semesters)
Intakes: 17 July 2025, 29 September 2025
Dual Degree: Option to opt-in for the APU-DMU Dual Degree Scheme, receiving degrees from both APU, Malaysia, and De Montfort University (DMU), UK.
Industry Collaboration: Partnerships with key industry players worldwide, ensuring the relevance and quality of the programme.
Internship: 16-week industrial training to facilitate a smooth transition from academia to the professional environment.

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Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University of Technology & Innovation (APU)