Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

July, September, November, March

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

33,600

MYR

Second Year

34,800

MYR

Third Year

36,200

MYR

Total Tuition Fees 104,600 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 115,250 MYR

Course Overview

The Bachelor of Arts (Honours) in Digital Advertising at Asia Pacific University of Technology & Innovation (APU) equips students with skills in digital advertising technologies, creative thinking, and strategic planning, preparing graduates for roles such as Digital Advertising Executive, Digital Content Creator, and Brand Communicator.

Program Structure

Year 1: Introduction to Graphic Design, Principles of Advertising, Client Brief Concept, Marketing Fundamentals, Consumer Behaviour and Creative Practice, Creative Project, Project Management, Digital Illustration, Fundamentals of Entrepreneurship.
Year 2: Social Media, Professional Practice: Client & Agency Management, Brand Strategy & Application, Innovation Processes, Advertising: Media Planning and Purchasing, Creativity and Innovation, Visual Culture.
Year 3: Integrated Marketing Communications, Digital Advertising: Individual Professional Project, Research Project Report, Venture Building, Persuasive Copywriting, Digital Advertising Analytics, Digital Advertising: Team Professional Project, Intellectual Property Basics, Exhibition Design.
Internship: A 16-week industrial training to bridge academic learning with real-world experience.

Entry Requirements

STPM: A Pass with a minimum Grade C (GP 2.00) in any 2 subjects.
A-Level: 2 Passes (Grade A-D).
UEC: 5 Grade B’s.
Matriculation/Foundation: A Pass with a minimum CGPA of 2.00.
Related Diploma: A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.
Portfolio: Pass an Interview OR submission of Design Portfolio as required.
English Requirements for International Students: IELTS: 5.5; TOEFL IBT: 46; Pearson (PTE): 51; MUET: Band 4.

Career Opportunities

Digital Advertising Executive
Digital Content Creator
Brand Communicator
Marketing Executive
Media Planner
Account Manager
Social Media Executive
Visual Designer
Copywriter
Art Director

Highlights

Duration: 3 years
Intakes: March, July, September
Dual Degree Option: Opportunity to opt-in for the APU-DMU Dual Degree Scheme, receiving degrees from both APU and De Montfort University (DMU), UK.

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Bachelor of Arts (Honours) in Digital Advertising at Asia Pacific University of Technology & Innovation (APU)