Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

July, September, November, March

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

33,600

MYR

Second Year

34,800

MYR

Third Year

36,200

MYR

Total Tuition Fees 104,600 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 115,250 MYR

Course Overview

The Bachelor of Arts (Honours) in Marketing Management at Asia Pacific University of Technology & Innovation (APU) equips students with essential skills in marketing strategies, consumer behavior analysis, and digital marketing techniques, preparing graduates for dynamic roles such as Marketing Manager, Brand Manager, and Digital Marketing Specialist.

Program Structure

Year 1: Introduction to management, accounting skills, business communication, business economics, digital thinking and innovation, fundamentals of entrepreneurship, business law, marketing, people management, and quantitative skills.
Year 2: Business ethics and governance, innovation process, international culture and communications, business research methods, marketing intelligence and research, e-commerce, behavioral science in organization, B2B marketing, digital marketing, delivering customer value, critical thinking in management, and consumer behavior.
Year 3: Brand management, building customer relationships, global marketing, integrated marketing communications, venture building, digital strategy and analytics, investigations in marketing management, marketing decision making, marketing management project, strategic marketing planning, retail marketing management, and leadership theory and practice.
Internship: A 16-week industrial training to bridge academic learning with real-world experience.

Entry Requirements

STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level: 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent.
UEC: 5 Grade B’s with a Pass in Mathematics and English.
Matriculation/Foundation: Passed Foundation programme with a minimum CGPA of 2.0.
Diploma: Successful completion of the APU Diploma or studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (subject to the approval of the APU Academic Board).
English Requirements for International Students: IELTS: 5.5; TOEFL IBT: 46; Pearson (PTE): 51; MUET: Band 4.

Career Opportunities

Advertising and Promotions Manager
Brand Manager
Customer Service Manager
Marketing Manager
Retail Manager
Sales Manager
Marketing Specialist
Product Manager
Marketing Director
Content Marketing Specialist

Highlights

Duration: 3 years (6 semesters)
Intakes: March, July, September, November
Dual Degree: Option to opt-in for the APU-DMU Dual Degree Scheme, receiving degrees from both APU, Malaysia, and De Montfort University (DMU), UK.
Accreditations: Accredited by the Chartered Management Institute (CMI) and an approved partner of the Digital Marketing Institute (DMI).

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Bachelor of Arts (Honours) in Marketing Management at Asia Pacific University of Technology & Innovation (APU)