Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

July, September, November, March

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

33,600

MYR

Second Year

34,800

MYR

Third Year

36,200

MYR

Total Tuition Fees 104,600 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 115,250 MYR

Course Overview

The Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing at Asia Pacific University of Technology & Innovation (APU) equips students with comprehensive skills in digital marketing strategies, consumer behavior analysis, and brand management, preparing graduates for dynamic roles such as Digital Marketing Executive, Social Media Strategist, and SEO Specialist.

Program Structure

Year 1: Foundational topics including Introduction to Management, Accounting Skills, Business Economics, and Marketing.
Year 2: Intermediate topics such as E-Commerce, B2B Marketing, Consumer Behaviour, and Digital Marketing.
Year 3: Advanced topics including Brand Management, Global Marketing, Digital Strategy and Analytics, and a Marketing Management Project.
Internship: A 16-week industrial training to bridge academic learning with real-world experience.

Entry Requirements

STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or equivalent.
A-Level: 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/O-Level/IGCSE or equivalent.
UEC: 5 Grade B’s with a Pass in Mathematics and English.
Matriculation/Foundation: Passed Foundation programme with a minimum CGPA of 2.0.
English proficiency: IELTS 5.5, TOEFL IBT 46, Pearson (PTE) 51, or MUET Band 4.

Career Opportunities

Digital Marketing Executive
Social Media Strategist
Digital Marketing Content Writer
Digital Sales and Marketing Manager
Online Business Manager
Mobile Marketing Specialist
SEO Specialist
Web Analytics Consultant
Web Content Management Analyst
Digital Marketing Communications Specialist

Highlights

Duration: 3 years
Intakes: March, June, September, November
Dual Degree: Option to receive degrees from APU and De Montfort University (DMU), UK
Accreditation: Recognized by the Malaysian Qualifications Agency (MQA)
Professional Recognition: Approved partner of the Digital Marketing Institute (DMI)

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Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing at Asia Pacific University of Technology & Innovation (APU)