Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

July, September, November, March

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

33,600

MYR

Second Year

34,800

MYR

Third Year

36,200

MYR

Total Tuition Fees 104,600 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 115,250 MYR

Course Overview

The Bachelor of Arts (Honours) in Tourism Management at Asia Pacific University of Technology & Innovation (APU) equips students with comprehensive skills in tourism operations, hospitality management, and event planning, preparing graduates for dynamic roles such as Travel and Tourism Consultant, Event Planner, and Hospitality Manager.

Program Structure

Year 1: Introduction to management, business communication, digital thinking, accounting, marketing, people management, hospitality and tourism fundamentals, services management, legal aspects, entrepreneurship, and an introduction to VRAR and the Metaverse.
Year 2: Digital marketing, consumer behaviour, business research methods, innovation processes, e-tourism, geography of travel and tourism, international cultural and communication, retail travel operations, ticketing and computer reservation systems, hospitality and tourism revenue management, sports and recreational tourism, and facilities management.
Internship: A 16-week industrial training to bridge academic learning with practical industry experience.
Year 3: Crisis management and communications, sustainability in tourism and hospitality, managing people and performance, meetings, incentives, conventions and exhibitions (MICE), investigations in tourism management, venture building, tourism policy, planning and development, monitoring and evaluation of services management, international tourism marketing, and a final year project.

Entry Requirements

STPM: 2 Passes with a minimum Grade C (GP 2.0).
A-Level: 2 Passes (Grade A-D).
UEC: 5 Grade B’s.
Matriculation/Foundation: Passed with a minimum CGPA of 2.0.
Diploma: Successful completion of the APU Diploma or equivalent.
English Requirements for International Students: IELTS 5.0, TOEFL IBT 40, Pearson (PTE) 47, or MUET Band 3.5.

Career Opportunities

Travel and Tourism Consultant
Event Planner
Passenger Services Manager
Retail Business Manager
Tourism Development Manager
Hospitality Manager
Customer Services Manager
Sales and Marketing Manager
Tourism Research Analyst
Destination Marketing Manager
Tourism, Culture and Conservation Official

Highlights

Duration: 3 years (6 semesters)
Intakes: March, July, September
Dual Degree: Option to receive degrees from APU and De Montfort University (DMU), UK
Accreditation: Recognised by the Malaysian Qualifications Agency (MQA)

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Bachelor of Arts (Honours) in Tourism Management at Asia Pacific University of Technology & Innovation (APU)