Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

July, September, November, March

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

33,600

MYR

Second Year

34,800

MYR

Third Year

36,200

MYR

Total Tuition Fees 104,600 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 115,250 MYR

Course Overview

The Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality at Asia Pacific University of Technology & Innovation (APU) provides students with a comprehensive understanding of the travel, tourism, and hospitality industries. This program equips graduates with essential skills in management, marketing, and operations, preparing them for dynamic roles such as Travel and Tourism Consultant, Events Manager, and Hotel and Resorts Manager.

Program Structure

Year 1: Introduction to management, business communication, digital thinking, accounting, marketing, people management, hospitality and tourism fundamentals, services management, legal aspects, entrepreneurship, and an elective in VRAR and Metaverse.
Year 2: Digital marketing, business research methods, international culture and communications, innovation processes, e-tourism, revenue management, retail travel operations, ticketing and reservation systems, geography of travel and tourism, with electives in consumer behavior, hotel accommodation management, and restaurant management.
Year 3: Crisis management and communications, sustainability, managing people and performance, MICE (Meetings, Incentives, Conventions, and Exhibitions), tourism policy and planning, services management evaluation, international tourism marketing, venture building, and a final year project, with an elective in hotel innovation management.
Internship: A 16-week industrial training to bridge academic learning with real-world experience.

Entry Requirements

STPM: 2 Passes with a minimum Grade C (GP 2.0).
A-Level: 2 Passes (Grade A-D).
UEC: 5 Grade B’s.
Matriculation/Foundation: Passed with a minimum CGPA of 2.0.
Diploma: Successful completion of the APU Diploma or equivalent.
English Requirements for International Students: IELTS 5.0, TOEFL IBT 40, Pearson (PTE) 47, or MUET Band 3.5.

Career Opportunities

Travel and Tourism Consultant
Events Manager
Guest Relations Manager
Food and Beverage Manager
Restaurant and Catering Manager
Hotel and Resorts Manager
Customer Services Manager
Sales and Marketing Manager
Hospitality Research Analyst
Destination Marketing Manager
Tourism, Culture, and Conservation Official

Highlights

Duration: 3 years (6 semesters)
Intakes: March, July, September
Dual Degree: Option to receive degrees from APU and De Montfort University (DMU), UK
Recognition: Program recognized by the International Management Institute (IMI), Switzerland

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Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality at Asia Pacific University of Technology & Innovation (APU)