Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Master

Duration

1.0 years

Intake

May , August, December, March

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

38,800

MYR

Total Tuition Fees 38,800 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 49,450 MYR

Course Overview

The Master of Business Administration with a specialism in Digital Leadership at Asia Pacific University of Technology & Innovation (APU) equips students with advanced skills to navigate digital transformation, blending managerial expertise with digital acumen. Graduates are prepared for roles such as Digital Business Analyst, Digital Transformation Manager, and Chief Marketing Officer (CMO).

Program Structure

Pre-requisite Modules (for non-business students): Managing People, Understanding Customers, Managerial Finance, Business Environment & Strategic Planning
Core Modules: Organisational Behaviour, Technology Management, Managerial Economics, Global Strategic Management, Accounting & Finance for Managers, Statistical Decision Making, Human Resource Management, Digital Marketing Tools and Trends, Entrepreneurship, Research Methodology, Project
Specialisation Modules: Leading Digital Business Transformation, Big Data Analytics and Technologies, Digital Execution

Entry Requirements

Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
International students: IELTS 6.0 or equivalent.

Career Opportunities

Digital Business Analyst
Digital Transformation Manager
Chief Marketing Officer (CMO)
Business Development Manager
Analytics & Reporting Manager
Corporate Strategy Manager
Entrepreneur
Management Consultant

Highlights

Duration: Full-time (1+ years), Part-time (2.5-3 years)
Intakes: Full-time: 13 May 2025, 25 Aug 2025, 15 Dec 2025; Part-time: 11 Apr 2025, 13 Jun 2025, 15 Aug 2025, 31 Oct 2025
Dual Degree Option: APU-DMU Dual Degree Scheme with De Montfort University (DMU), UK
Additional Accreditation: Option to opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice

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Master of Business Administration with a specialism in Digital Leadership at Asia Pacific University of Technology & Innovation (APU)