Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Master

Duration

1.0 years

Intake

May , August, December

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

38,800

MYR

Total Tuition Fees 38,800 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 49,450 MYR

Course Overview

The Master of Science in Digital Marketing at Asia Pacific University of Technology & Innovation (APU) equips students with advanced theoretical frameworks, critical analytical capabilities, and practical competencies—enriched by the latest artificial intelligence (AI) developments—to address the complexities of digital marketing in contemporary business environments. Graduates are prepared for roles such as Digital Marketing Manager, Social Media Manager, and Digital Marketing Analyst.

Program Structure

Pre-requisite Modules (for non-business students): Managing People, Understanding Customers, Managerial Finance, Business Environment & Strategic Planning
Core Modules: Consumer Behaviour and Branding in Digital Age, Marketing and Sustainability in the Age of Globalisation, Behavioural Science, Social Media & Marketing Analytics, Design Thinking, Managing Creativity and Innovation, Statistical Decision Making, Strategic Marketing Management, Digital Campaigns Management, Artificial Intelligence (AI) in Marketing, Research Methodology, Digital Marketing Tools and Trends
Project: Conduct effective research in Digital Marketing, leading to a significant academic paper, consultancy report, or case history

Entry Requirements

Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate
Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment
Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment
Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses
International Students: IELTS 6.0

Career Opportunities

Digital Marketing Manager
Social Media Manager
Business Development Manager
Search Engine Optimization (SEO) Specialist
Digital Marketing Coordinator
Digital Marketing Analyst
Digital Marketing Associate
Chief Growth Officer
Product Development Manager
Brand Manager

Highlights

Duration: 1+ year (Full-time), 2 years 5 months (Part-time)
Intakes: May 13, 2025; August 25, 2025; December 15, 2025 (Full-time); June 13, 2025; August 15, 2025; October 31, 2025 (Part-time)
Awarding Body: APU, Malaysia
Dual Degree Option: APU-DMU Dual Degree Programme

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Master of Science in Digital Marketing at Asia Pacific University of Technology & Innovation (APU)