Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Master

Duration

1.0 years

Intake

May , August, DecemberوMarch

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

38,800

MYR

Total Tuition Fees 38,800 MYR

Other Fees

Application Fees + Visa 2,650 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 10,650 MYR

Grand Total (All Fees) 49,450 MYR

Course Overview

The Master of Science in International Business Communications at Asia Pacific University of Technology & Innovation (APU) equips students with comprehensive knowledge of international and intercultural communication, preparing graduates for roles such as International Communication Manager, Public Relations Manager, and Global Marketing Manager.

Program Structure

Pre-requisite Modules (for non-business students): Managing People, Understanding Customers, Managerial Finance, Business Environment & Strategic Planning
Core Modules: Technology, Culture and People: A Global Perspective; Marketing and Sustainability in the Age of Globalisation; Behavioural Science, Social Media and Marketing Analytics; Communication Theory and Practice; International Business Communications and Competencies; Planning Business Communications Campaign; New Media Industries and Technologies; Statistical Decision Making; Research Methodology; Managing Crisis Communications
Project: Conduct substantial individual research and analysis in an aspect of International Business Communications, leading to a significant project or academic paper.

Entry Requirements

Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
International students: IELTS 6.0 or equivalent.

Career Opportunities

International Communication Manager
Public Relations Manager
Global Marketing Manager
Corporate Communications Manager
Intercultural Consultant
Media Relations Manager

Highlights

Duration: 1+ years (Full-time)
Intakes: January, May, August, November
Dual Degree Award: Asia Pacific University (APU), Malaysia & De Montfort University (DMU), UK

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Master of Science in International Business Communications at Asia Pacific University of Technology & Innovation (APU)