The Global College Malta BA in Marketing programme will expose students to the realities of the managerial experience in both the public and private sectors. Students will combine their studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows students to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career students choose to follow. The BA in Marketing programme explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques. Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare students to engage with these issues in critical, practical ways. Students will be inspired to explore the ethical and sustainable responsibilities of organisations and will explore the role of digital and social media in the lives of consumers and content creators. A distinctive part of this course is the way students will develop as a team player. They will engage in team-based exercises that help them to understand the real issues facing organisations and how human resources management can play a part in problem solving. The College’s BA in Marketing prioritises building professional practice capabilities through problem-based and experiential learning. This approach will equip students with the skills and qualities sought by employers across the private, public and not-for-profit sectors.
