
Heriot-Watt University Malaysia
Heriot-Watt University Malaysia a Beacon of Excellence in Education, Nestled in the heart of Putrajaya, Malaysia, Heriot-Watt University Malaysia (HWUM) stands as a symbol of international academic excellence, bringing high-quality British education to the Southeast Asian region. As a satellite campus of the prestigious Heriot-Watt University in Edinburgh, Scotland, HWUM offers students a unique educational experience that combines the heritage of a renowned British institution with the vibrant culture and dynamic market needs of Malaysia and beyond. Established to cater to the growing demand for world-class education, Heriot-Watt University Malaysia is committed to producing graduates who are not only academically proficient but also industry-ready. With a strong emphasis on research-led teaching, practical knowledge, and employability skills, HWUM ensures that its students are well-equipped to meet the challenges of the global workforce.
Yearly Tuition Fees
Other Fees
Course Overview
The Master in International Business Management with Marketing at Heriot-Watt University Malaysia equips students with critical appreciation of core and specialist theories, concepts, and applications within contemporary business environments. Graduates are prepared for roles such as international marketing managers, global brand managers, market research analysts, digital marketing strategists, and international business development managers.
Program Structure
- Semester 1 (September – December): International Business Context, Competitive Strategy, Marketing, and one optional course.
- Semester 2 (January – April): Business Economics, Research Philosophy and Practice, International Marketing, and one optional course.
- Optional Courses: Leadership, Financial Analysis, Quality Management, Engineering and Project Management.
- Dissertation (May – August): A research project undertaken during the summer months.
Entry Requirements
- A relevant first or second class Honours degree or an equivalent qualification recognised by the Malaysian Government, acceptable to the University.
- English language proficiency equivalent to IELTS 6.0 if English is not the first language.
Career Opportunities
- International Marketing Manager
- Global Brand Manager
- Market Research Analyst
- Digital Marketing Strategist
- International Business Development Manager
Highlights
- Duration: 1 year (full-time) or 2 years (part-time)
- Intakes: September, January
- Location: Malaysia
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