Infrastructure University Kuala Lumpur (IUKL)

IUKL University Malaysia was rated 5 stars in the teaching and facilities category in the latest 2020 QS scoring system. IUKL has been engaged in the education industry for more than 20 years and has been providing quality education and outstanding professional services in various fields. IUKL is one of the highest-ranked universities in Malaysia and the only infrastructure university in Malaysia. We hope to stay ahead in the field of infrastructure. infrastructure university kuala lumpur believes that “infrastructure” is not limited to buildings, architecture, and technology, but also includes soft “infrastructures” such as communications, language skills, business, and information technology.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

March , June , October

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

10,040

MYR

Second Year

13,686

MYR

Third Year

11,901

MYR

Total Tuition Fees 35,627 MYR

Other Fees

Application Fees + Visa 3,200 MYR

International Administration fee 8,000 MYR

Refundable Deposit 1,500 MYR

Total Additional Fees 12,700 MYR

Grand Total (All Fees) 48,327 MYR

Course Overview

The Bachelor of Communication (Honours) in Integrated Marketing Communication at Infrastructure University Kuala Lumpur (IUKL) equips students with skills in marketing, public relations, advertising, brand management, and digital marketing, preparing graduates for roles such as Marketing Communication Executive, Digital Marketing Executive, Media Planner, Brand Executive, and Social Media Executive.

Program Structure

Year 1: Foundational courses including Theories of Communication, Basic Marketing, Introduction to Integrated Marketing Communication, and Public Relations Practices.
Year 2: Intermediate topics such as Cross-Cultural Communication, Corporate Writing, Consumer Behaviour, E-Advertising, and Branding and Positioning.
Year 3: Advanced subjects including Crisis Communication Management, IMC Campaign and Planning, Creative Strategies and Production in IMC, International Marketing, and Industrial Training.

Entry Requirements

STPM: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English
A-Level: Minimum 2 Principal Passes (C) and a C in O-Level English
UEC: Minimum 5Bs (including English)
Diploma/HND: Minimum CGPA of 2.00
Foundation/Matriculation: Minimum CGPA of 2.00
SAM/HSC/AUSMAT: TER/UAI: average 60% or higher in 5 subjects
CPU/CIMP: Average of 60% or higher in 6 subjects
IB: 26 points or higher based on 6 subjects
Other Qualifications: As recognised by the Senate of IUKL as equivalent to STPM

Career Opportunities

Marketing Communication Executive
Digital Marketing Executive
Media Planner
Brand Executive
Social Media Executive
Copywriter
Advertising Executive
Art Director
Corporate Communication Executive

Highlights

Duration: 3 years
Credit Hours: 122
Intakes: March, June, October

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Bachelor of Communication (Hons) in Integrated Marketing Communication at Infrastructure University Kuala Lumpur (IUKL)