
INTI International University
INTI University Malaysia Edge offers a unique learning experience that can take you to new heights. Our partnerships with renowned universities around the world enable you to achieve higher qualifications and broaden your global perspective. Our internationally recognized education goes beyond just paper qualifications, equipping you with the skills and qualities to stand out in any job or location. At INTI University Malaysia, we prioritize an innovative, personalized, and international approach to education, providing you with an exceptional learning experience.
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Course Overview
The Bachelor of Mass Communication (Hons) (SA) at INTI International University in Nilai equips students with critical thinking, media production, and communication skills, preparing graduates for roles such as advertising executive, journalist, public relations officer, and broadcaster.
Program Structure
- Year 1: Academic Writing, Communication Technology, Communication Theory, Introduction to Mass Communication, Introduction to Sociology, Mass Media & Society, Media Ethics, Social Psychology
- Year 2: Communication Law, Communication Research Methods, Cross-Cultural Communication, Introduction to Advertising, Introduction to Broadcasting, Introduction to Journalism, Organisational Communication, Principles of Public Relations
- Year 3: Final Year Project, Media Management, Development Communication
- Specialisations (Choose one):
- Advertising: Advertising Copywriting, Creative Strategy Campaigns, Integrated Marketing Communication, Media Planning Analysis
- Journalism: Feature Writing, News Reporting, Publication Design & Production, Digital Journalism
- Public Relations: Public Opinion, Public Relations & Corporate Identity, Public Relations Writing, Special Event Production
- Broadcasting: Broadcasting Production, Digital Video & Sound Technology, TV Production Project, Digital Post Production
- General Electives (Choose three): Consumer Behaviour, E-Commerce Theory and Applications, Desktop Publishing & Computer Graphics Editing, Foundations of Business, Foundations of Marketing, Marketing Planning, Organisational Behaviour, Principles of Information Technology, Web Design and Development with Multimedia, Global Integrated Project
- Communicative Foreign Languages (Choose one): French, German, Japanese, Mandarin
Entry Requirements
- Completion of Foundation Programme with credit in English at SPM level
- UEC: 5Bs including English
- STPM: Grade C in 2 subjects or CGPA 2.00, credit in English at SPM level
- A-Level: 2 Grade Ds, credit in English at SPM level
- SACE: 5 subjects with ATAR 55
- NSW (HSC): 10 units with ATAR 55
- Australian Year 12: 4 or 5 passes with ATAR of 55
- Australian Degree Transfer Program (ADTP): Completion of ADTP
- Matriculation/Pre-University: Completion with a minimum CGPA of 2.0, credit in English at SPM level
- Diploma: Completion in relevant fields with minimum CGPA of 2.0, credit in English at SPM level
- Other equivalent qualifications as recognised by the government of Malaysia
Career Opportunities
- Advertising Executive
- Journalist
- Public Relations Officer
- Broadcaster
Highlights
- Duration: 3 years
- Intakes: January, May, August
- State-of-the-art Media Centre and fully equipped broadcasting studio for practical experience
- Internship opportunities with organisations such as BFM 89.9, JLPW Communications, Weststar, Fleishman Hillard
- Insightful study trips and visits to broaden horizons on film production and broadcasting
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To get Bachelor of Mass Communication (Hons) (SA) - Nilai