
Lincoln University
Lincoln University College (LUC) is located in Petaling Jaya, Malaysia, and has been a distinguished institution since its establishment in 2002 as Lincoln College (LC). Later, in 2011, it was upgraded to Lincoln University College. LUC is renowned as a premier private institution of higher education, approved by the Ministry of Higher Education and the Malaysian Qualifications Agency (MQA- National Accreditation Board). It proudly holds a 5 Star ranking from the Ministry of Higher Education, Malaysia in 2017 and 2019, a testament to its exceptional quality in education. LUC is also recognized globally, being listed among the top nine Malaysian universities in the Times Higher Education (THE) University Impact Rankings 2019 (2021). Additionally, the university is ISO 9001:2015 certified, ensuring a high standard of academic excellence. As an associate member of the ‘Association of Indian Universities (AIU)’, the Association of Commonwealth Universities (ACU) in London, and a member of the ‘International Association of Universities (IAU)’ in Paris, LUC is deeply integrated into the international academic community. At Lincoln University College, our dedicated founders and administrators, who have nearly fifty years of experience in higher education, post-secondary education, and language teaching, are committed to fostering student success. Our institution is student-centered and student-directed, emphasizing the belief that education is a fundamental right that empowers individuals to enhance their lives, advance their careers, and achieve personal success.
Yearly Tuition Fees
Other Fees
Course Overview
The Bachelor of Arts in Mass Communication (Honours) at Lincoln University College provides students with a comprehensive understanding of media theories and practical skills, preparing graduates for dynamic roles in advertising, corporate communication, public relations, journalism, and broadcasting.
Program Structure
- Year 1: Foundational courses including Principles of Communication, Public Speaking, and Development of Mass Communication Industry.
- Year 2: Intermediate studies covering Broadcast Journalism, Television Production, and Advertising Concepts & Principles.
- Year 3: Advanced topics such as Global Media, Public Relations, and Media Management, culminating in a Research Project and Industrial Training.
Entry Requirements
- Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with at least Grade C (NGMP 2.00) in any two subjects and credit in English at Sijil Pelajaran Malaysia (SPM) level or equivalent.
- Pass in Sijil Tinggi Agama Malaysia (STAM) with at least Jayyid grade and credit in English at SPM level or its equivalent.
- Pass in Diploma (Level 4, MQF) or its equivalent.
- Pass in Matriculation/Foundation or equivalent with at least CGPA 2.00 and credit in English at SPM level or equivalent.
- Other qualifications recognized as equivalent by the Government of Malaysia.
- For international students, a TOEFL score of 500 or an IELTS score of 5.0, or its equivalent, is required.
Career Opportunities
- Columnist
- TV Correspondent
- Art Director
- Photojournalist
- Floor Manager
- Screenwriter
- Reporter
- Sound Technician
- Special Correspondent
- Transmission Executive
Highlights
- Duration: 3 years 2 months to 5 years 8 months
- Intakes: January, July, October
Would you like to apply to Lincoln University?
To get Bachelor of Arts in Mass Communication (HONS)