Bachelor of Marketing with Psychology (Hons) at Management and Science University (MSU)

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Management and Science University (MSU)

Welcome to the Management and Science University (MSU), a leading private university in Malaysia situated in Shah Alam, Selangor. At MSU, we focus on nurturing graduates with exceptional academic prowess and well-honed soft skills, fostering a generation of well-rounded and globally competitive professionals. With a vast network of over 300 partner institutions across the globe, MSU stands as one of Malaysia's premier private universities, distinguished by prestigious accolades such as QS World University Rankings. Since our establishment in 2001, MSU has proudly achieved the coveted "Excellent Status University" rating twice, as designated by the national education authorities. Additionally, we have been honored by the Malaysian Ministry of Higher Education as the "Best Entrepreneurial Private University," a testament to our commitment to innovation and excellence. In the latest Quacquarelli Symonds (QS) World University Rankings (WUR) by Subject 2023, MSU has achieved remarkable milestones. We proudly hold positions in the esteemed Top 50, Top 150, and Top 350 categories. Specifically, MSU has earned its place as the World's Top 50 University for Hotel and Leisure Management, the World's Top 150 University for Art and Design, and the World's Top 350 University for Business and Management Studies. Join us at MSU, where academic distinction meets global recognition, and embark on a transformative educational journey that propels you toward a future of endless possibilities.

Course Information

Academic Qualification
Bachelor
Duration
3.0 years
Intake
November, February
English Requirement
5.5
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
25,946
MYR
Second Year
25,946
MYR
Third Year
25,946
MYR
Total Tuition Fees 77,838 MYR

Other Fees

Application Fees + Visa 2,650 MYR
Total Additional Fees 2,650 MYR
Grand Total (All Fees) 80,488 MYR

Course Overview

The Bachelor of Marketing with Psychology (Hons) at Management and Science University (MSU) uniquely integrates marketing principles with psychological insights, equipping students with a comprehensive understanding of consumer behavior and effective marketing strategies. Graduates are well-prepared for dynamic roles such as Marketing Psychologist, Online Marketing Executive, Market Researcher, and Brand Manager.

Program Structure

  • Year 1: Introduction to Psychology, Practices of Management, Cognitive Psychology, Developmental Psychology
  • Year 2: Marketing Management, Service Marketing, Social Psychology, Marketing Research
  • Year 3: International Marketing, Psychology of the Internet, Industrial Training

Entry Requirements

  • Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level or Jayyid in STAM
  • Other acceptable qualifications include Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent
  • International students must score at least 5.5 in IELTS or equivalent

Career Opportunities

  • Marketing Psychologist
  • Online Marketing Executive
  • Market Researcher
  • Brand Manager

Highlights

  • Duration: 3 years
  • Intakes: February, July, September

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