Bachelor of Business Administration (Honours) Digital Business Management at Multimedia University (MMU)

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Multimedia University (MMU)

Multimedia University has been in the education field for more than 20 years and has undergone countless changes, but it has always maintained its vision and mission to achieve the highest performance standards in teaching and the services we provide to students, faculty, and the community. As an educational institution, Multimedia University (MMU) is committed to achieving its vision of higher customer satisfaction through continuous improvement of an effective quality management system that meets the requirements of ISO 9001:2015 and applicable regulatory requirements.

Course Information

Academic Qualification
Bachelor
Duration
3 years
Intake
April, July, October
English Requirement
5.5
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
22,417
MYR
Second Year
22,417
MYR
Third Year
22,417
MYR
Total Tuition Fees 67,251 MYR

Other Fees

International Processing Fee 3,500 MYR
Refundable Deposit 1,500 MYR
Registration Fee 2,000 MYR
Total Additional Fees 7,000 MYR
Grand Total (All Fees) 74,251 MYR

Course Overview

The Bachelor of Business Administration (Honours) in Digital Business Management at Multimedia University (MMU) is a specialised undergraduate programme designed to equip students with the knowledge and skills needed to lead and manage in the digital business environment. The programme integrates business fundamentals with digital strategy, e-commerce, digital marketing, and analytics to prepare graduates for careers in digital enterprises, tech-driven organisations, and innovation-focused businesses. :cite:contentReference[oaicite:1]{index=1}

Program Structure: Developing Digital Business Leaders

The programme consists of core business modules, digital management subjects, practical projects, and experiential learning to develop strategic and analytical capabilities. :cite:contentReference[oaicite:2]{index=2}

  • Year 1 – Business & Digital Foundations
    • Principles of Management
    • Introduction to Digital Business
    • Marketing Fundamentals
    • Business Communication
  • Year 2 – Applied Digital Business
    • Digital Marketing
    • E-Commerce Management
    • Business Analytics
    • Database for Business
  • Year 3 – Advanced Digital Strategy
    • Digital Transformation Strategy
    • Technology & Innovation Management
    • Digital Project Management
    • Entrepreneurship & Business Models
  • Year 4 – Integration & Capstone
    • Strategic Digital Business Management
    • Capstone Project / Business Simulation
    • Industry Internship / Practicum

Entry Requirements

  • Academic: Completion of a recognised pre-university qualification such as Foundation, A-Levels, Diploma, or equivalent. :cite:contentReference[oaicite:3]{index=3}
  • English: IELTS 6.0 or equivalent, or English qualification in prior studies. :cite:contentReference[oaicite:4]{index=4}

Career Opportunities

Graduates are prepared for diverse digital business and management roles in modern organisations. :cite:contentReference[oaicite:5]{index=5}

  • Digital Business Manager
  • Digital Marketing Specialist
  • E-Commerce Manager
  • Business Analyst
  • Project Coordinator (Digital)
  • Entrepreneur / Start-up Founder

Program Highlights

  • Focus on Digital Transformation in Business. :cite:contentReference[oaicite:6]{index=6}
  • Industry-Relevant Curriculum. :cite:contentReference[oaicite:7]{index=7}
  • Capstone & Internship Opportunities. :cite:contentReference[oaicite:8]{index=8}
  • Preparation for Fast-Growing Digital Roles. :cite:contentReference[oaicite:9]{index=9}

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