Bachelor of Business Administration (Hons.) (Marketing Management) at Multimedia University (MMU)

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Multimedia University (MMU)

Multimedia University has been in the education field for more than 20 years and has undergone countless changes, but it has always maintained its vision and mission to achieve the highest performance standards in teaching and the services we provide to students, faculty, and the community. As an educational institution, Multimedia University (MMU) is committed to achieving its vision of higher customer satisfaction through continuous improvement of an effective quality management system that meets the requirements of ISO 9001:2015 and applicable regulatory requirements.

Course Information

Academic Qualification
Bachelor
Duration
3.0 years
Intake
April , July, October
English Requirement
5.5
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
22,417
MYR
Second Year
22,417
MYR
Third Year
22,417
MYR
Total Tuition Fees 67,251 MYR

Other Fees

Application Fees + Visa 3,600 MYR
Refundable Deposit 1,500 MYR
Total Additional Fees 5,100 MYR
Grand Total (All Fees) 72,351 MYR

Course Overview

The Bachelor of Business Administration (Hons.) (Marketing Management) at Multimedia University (MMU) provides students with a comprehensive understanding of marketing management and communication. The program emphasizes international marketing, equipping graduates with the skills to interpret market data, understand customer and competitor behaviors, and develop strategic marketing initiatives. Graduates are prepared for roles such as Marketing Manager, Market Research Analyst, and Brand Manager.

Program Structure

  • Year 1: Foundational courses including Financial Accounting for Managers, Fundamental of Marketing, and Understanding Management.
  • Year 2: Intermediate courses such as Managing Human Resource, Business and Commercial Laws, and Market Planning and Management.
  • Year 3: Advanced courses including Marketing Research Methods, Strategic Marketing, and a Marketing Management Research Project.
  • Electives: Options like Brand Management, International Marketing, and Social Media and Digital Marketing.

Entry Requirements

  • Pass Foundation/Matriculation studies from a recognized institution.
  • Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any two subjects and a pass in Mathematics and English at SPM Level or its equivalent.
  • Pass A-Level with a minimum of Grade D in any two subjects and a pass in Mathematics and English at SPM Level or its equivalent.
  • Pass STAM with a minimum Grade Jayyid (Good) in two subjects and a pass in Mathematics and English at SPM Level or its equivalent.
  • Pass UEC with a minimum of Grade B in at least five subjects inclusive of Mathematics and English.
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF).

Career Opportunities

  • Marketing Manager
  • Market Research Analyst
  • Brand Manager

Highlights

  • Duration: 3 years
  • Intakes: January, June, October
  • Campus: Cyberjaya & Melaka

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