Bachelor of Communication (Strategic Communication) (Hons.) at Multimedia University (MMU)

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Multimedia University (MMU)

Multimedia University has been in the education field for more than 20 years and has undergone countless changes, but it has always maintained its vision and mission to achieve the highest performance standards in teaching and the services we provide to students, faculty, and the community. As an educational institution, Multimedia University (MMU) is committed to achieving its vision of higher customer satisfaction through continuous improvement of an effective quality management system that meets the requirements of ISO 9001:2015 and applicable regulatory requirements.

Course Information

Academic Qualification
Bachelor
Duration
3.0 years
Intake
April , July, October
English Requirement
5
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
21,583
MYR
Second Year
21,583
MYR
Third Year
21,583
MYR
Total Tuition Fees 64,749 MYR

Other Fees

Application Fees + Visa 3,600 MYR
Refundable Deposit 1,500 MYR
Total Additional Fees 5,100 MYR
Grand Total (All Fees) 69,849 MYR

Course Overview

The Bachelor of Communication (Hons.) (Strategic Communication) at Multimedia University (MMU) focuses on developing creativity, innovation, analytical, and practical skills. This program prepares graduates for roles such as Corporate Communication Professional, Media Writer, and Public Relations Personnel.

Program Structure

  • Year 1: Fundamentals of Strategic Communication, Communication Theories, Media Culture, Fundamentals of English, Psychology, Organisational Behaviour for Strategic Communication, Principles of Marketing, English for Academic Purposes, Intercultural Communication, Negotiation in Professional Contexts, Public Relations Strategies, Workplace Discourse.
  • Year 2: Channel Architecture in Strategic Communication, Semiotics Studies, Media Languages and Strategic Communication, Strategic Thinking and Planning, Strategic Communication Research, Planning and Evaluation, Marketing Communication, Promotional Writing, Social Media Strategies, Professional Image and Etiquette, Internship.
  • Year 3: Strategic Communication Capstone Project, Crisis Communication Strategy, Event Planning and Management, Becoming a Leader, Media Law, Corporate Training in Business Practices, Workplace Communication.

Entry Requirements

  • Pass Foundation/Matriculation in a related field from a recognised institution.
  • Pass STPM or its equivalent with 2 principals.
  • Pass STAM with a minimum grade Jayyid in 2 subjects and a credit in English at SPM level or its equivalent.
  • Pass UEC with a minimum of grade B in at least five (5) subjects inclusive of English.
  • Pass Diploma from a recognised institution.
  • Other equivalent qualifications recognised by the Malaysian Government.
  • A minimum score of band 3 in MUET or its equivalent.
  • For international students: A minimum score of 5.0 for IELTS or its equivalent.

Career Opportunities

  • Corporate Communication Professional
  • Media Writer
  • Advertising and Sales Promotion Executive
  • Strategic Communication Programme Personnel
  • Corporate Communication Officer
  • Public Information Officer
  • Media Broadcaster
  • Communication Adviser
  • Public Relations Personnel
  • Publicity Consultant

Highlights

  • Duration: 3 years
  • Intakes: January, June, October
  • Campus: Cyberjaya

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