Bachelor of Marketing (Hons.) at Multimedia University (MMU)

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Multimedia University (MMU)

Multimedia University has been in the education field for more than 20 years and has undergone countless changes, but it has always maintained its vision and mission to achieve the highest performance standards in teaching and the services we provide to students, faculty, and the community. As an educational institution, Multimedia University (MMU) is committed to achieving its vision of higher customer satisfaction through continuous improvement of an effective quality management system that meets the requirements of ISO 9001:2015 and applicable regulatory requirements.

Course Information

Academic Qualification
Bachelor
Duration
3.0 years
Intake
April , July, October
English Requirement
5.5
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
22,417
MYR
Second Year
22,417
MYR
Third Year
22,417
MYR
Total Tuition Fees 67,251 MYR

Other Fees

Application Fees + Visa 3,600 MYR
Refundable Deposit 1,500 MYR
Total Additional Fees 5,100 MYR
Grand Total (All Fees) 72,351 MYR

Course Overview

The Bachelor of Marketing (Hons.) at Multimedia University (MMU) equips students with a comprehensive understanding of both traditional marketing theories and digital applications, preparing graduates for dynamic roles such as Marketing Manager, Social Media Creator, SEO Specialist, and Digital Strategist.

Program Structure

  • Year 1: Foundational courses including Accounting for Decision Making, Principles of Finance, Managerial Mathematics, and Fundamental of Marketing.
  • Year 2: Intermediate subjects such as Business Law, Organizational Behaviour, Strategic Marketing, Consumer Behaviour, and Digital Marketing.
  • Year 3: Advanced topics including Global Marketing, Sales & Professional Business Marketing, Social Media Marketing, and Industrial Training.

Entry Requirements

  • Pass Foundation/Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
  • Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematics and English at SPM or its equivalent; OR
  • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent; OR
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
  • Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 must have at least two (2) years of work experience in the related field.

Career Opportunities

  • Marketing Manager/Executive
  • Social Media Creator/Administrator
  • SEO Executive/Specialist
  • Marketing Analyst
  • Content Marketer
  • Digital Strategist
  • Product Specialist/Executive
  • Brand Manager
  • Public Relations Executive
  • Corporate Communications Executive

Highlights

  • Duration: 3 years
  • Intakes: January, June, October
  • Campuses: Cyberjaya & Melaka

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