Bachelor of Business Administration (Hons) in Digital Marketing at Nilai University

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Nilai University

NILAI University Malaysia stands as a pillar of educational distinction, strategically located within the vibrant educational landscape of Malaysia, and is committed to delivering exceptional education that resonates with the demands of both the local and international markets. While it may not boast the ancient heritage of some British universities, NILAI University has quickly established itself as a center for academic and professional excellence, focusing on areas such as business, engineering, health sciences, and hospitality management. Dedicated to addressing the increasing appetite for superior higher education, NILAI University is resolute in its mission to mold graduates who are both scholarly accomplished and prepared for the complexities of the industry. By championing a curriculum that is both research-informed and practically oriented, alongside a strong accentuation on the acquisition of employability proficiencies, NILAI University is determined to ensure its students are fully prepared to navigate and excel in the global employment arena. Positioned amidst the dynamism of Malaysia's educational and cultural milieu, NILAI University offers an enriching educational journey that is enriched by the country's diverse heritage and economic vitality, making it an attractive destination for students seeking a comprehensive and industry-relevant education.

Course Information

Academic Qualification
Bachelor
Duration
3.0 years
Intake
January, April, July, October
English Requirement
5.5
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
22,600
MYR
Second Year
22,600
MYR
Third Year
19,100
MYR
Total Tuition Fees 64,300 MYR

Other Fees

Application Fees + Visa 2,850 MYR
International Administration + Registration 7,000 MYR
Cation Fee ( Refundable ) 1,500 MYR
Total Additional Fees 11,350 MYR
Grand Total (All Fees) 75,650 MYR

Course Overview

The Bachelor of Business Administration (Honours) in Digital Marketing at Nilai University equips students with essential skills in digital advertising, social media marketing, search engine optimization, content marketing, and analytics, preparing graduates for roles such as Digital Marketing Manager, Brand Manager, Social Media Manager, Online Content Developer, Search Engine Optimization Specialist, and Web Designer.

Program Structure

  • Year 1: Foundational courses including Principles of Marketing, Principles of Management, and Introduction to Financial Accounting.
  • Year 2: Intermediate subjects such as Digital Marketing Management, E-Commerce, and Business Analytics.
  • Year 3: Advanced topics including Social Media Marketing, Search Engine Optimization and Minimization, and Web Analytics, culminating in an internship.

Entry Requirements

  • STPM: Pass with a minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level.
  • A-Level: Pass with a minimum Grade D in any two subjects and a pass in Mathematics at SPM level.
  • UEC: Pass with a minimum Grade B in five subjects and pass in Mathematics and English.
  • Foundation/Matriculation: Pass with a minimum CGPA of 2.00.
  • STAM: Pass with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level.
  • Diploma/Advanced Diploma (Level 4/5, MQF): Pass with a minimum CGPA of 2.00.
  • English Language Requirements (for international students): MUET 4.0, IELTS 5.5, TOEFL 8 (Ess OL) / 46 (iBT), Pearson 51, Linguaskill 160, OET 200, ELS 108.

Career Opportunities

  • Digital Marketing Manager
  • Brand Manager
  • Social Media Manager
  • Online Content Developer
  • Search Engine Optimization Specialist
  • Web Designer

Highlights

  • Duration: 3 years
  • Intakes: January, June, September

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