Master of Business Administration (Marketing) (By Coursework) at Nilai University

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Nilai University

NILAI University Malaysia stands as a pillar of educational distinction, strategically located within the vibrant educational landscape of Malaysia, and is committed to delivering exceptional education that resonates with the demands of both the local and international markets. While it may not boast the ancient heritage of some British universities, NILAI University has quickly established itself as a center for academic and professional excellence, focusing on areas such as business, engineering, health sciences, and hospitality management. Dedicated to addressing the increasing appetite for superior higher education, NILAI University is resolute in its mission to mold graduates who are both scholarly accomplished and prepared for the complexities of the industry. By championing a curriculum that is both research-informed and practically oriented, alongside a strong accentuation on the acquisition of employability proficiencies, NILAI University is determined to ensure its students are fully prepared to navigate and excel in the global employment arena. Positioned amidst the dynamism of Malaysia's educational and cultural milieu, NILAI University offers an enriching educational journey that is enriched by the country's diverse heritage and economic vitality, making it an attractive destination for students seeking a comprehensive and industry-relevant education.

Course Information

Academic Qualification
Master
Duration
1.0 years
Intake
January, April, July, October
English Requirement
6
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
26,450
MYR
Total Tuition Fees 26,450 MYR

Other Fees

Application Fees + Visa 2,850 MYR
International Administration + Registration 7,000 MYR
Cation Fee ( Refundable ) 1,500 MYR
Total Additional Fees 11,350 MYR
Grand Total (All Fees) 37,800 MYR

Course Overview

The Master of Business Administration (Marketing) at Nilai University equips students with advanced skills in marketing management, consumer behavior, and strategic market analysis, preparing graduates for roles such as marketing manager, market research analyst, and brand strategist.

Program Structure

  • Core Modules: Financial Management, Ethics and Business Law, Project Paper, Research Methodology, Strategic Management
  • Elective Modules: Organisational Management, Managerial Economics, Operations Management
  • Specialisation Modules: Consumer Behaviour, International Marketing, Marketing Management, Marketing Channels, International Logistics

Entry Requirements

  • Bachelor’s degree (Level 6, MQF) in a related field with a minimum CGPA of 2.50; or a CGPA between 2.00 and 2.50 with an internal assessment
  • Bachelor's degree (Level 6, MQF) in a non-related field with a minimum CGPA of 2.00 and relevant working experience, subject to an internal assessment; or without relevant working experience, subject to passing prerequisite courses
  • English language proficiency for international students: MUET 4.0, IELTS 6.0, TOEFL iBT 60, Pearson 59, or Linguaskill Online 169

Career Opportunities

  • Marketing Manager
  • Market Research Analyst
  • Brand Strategist
  • Advertising Executive
  • Public Relations Manager

Highlights

  • Duration: Full-time: 1 year; Part-time: 2 years
  • Intakes: January, June, November

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