SEGi University

SEGi University and College established the System College for the first time in the heart of Kuala Lumpur’s business district in 1977, providing globally recognized professional qualifications. Since then, Century has adapted to Malaysia’s growing demand for higher education and professional qualifications, thereby achieving significant growth. SEGi is one of the largest private higher education institutions in Malaysia, currently serving 25,000 students in five main campuses in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak.

Course Information

Academic Qualification

Bachelor

Duration

2 years

Intake

March, April, July, October, November

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

33,733

MYR

Second Year

28,010

MYR

Total Tuition Fees 61,743 MYR

Other Fees

Application Fees + Visa 3,150 MYR

Total Additional Fees 3,150 MYR

Grand Total (All Fees) 64,893 MYR

Course Overview

The BA (Hons) Advertising and Digital Marketing Communications at SEGi University, Kuala Lumpur Campus, equips students with the skills to identify market trends, understand consumer behavior, and create impactful advertising campaigns. Graduates are prepared for roles such as sales manager, advertising consultant, marketing researcher, and branding consultant.

Program Structure

Year 1: Principles and Practice of Marketing (Part 1), Introduction to Advertising, Introduction to Digital Marketing, Personal Professional Development 1, Principles and Practice of Marketing (Part 2), Financial Aspects of Marketing/Public Relations, Creative Content Marketing, Brand Management, Tamadun Islam dan Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2, Hubungan Etnik / Malaysian Studies 3, Bahasa Kebangsaan A
Year 2: Customer Insight & Research (Part 1), Personal & Professional Development 2, Media Planning and Buying, Global Marketing Management, Customer Insight & Research (Part 2), Research Methods, Advertising Campaign Management, Integrated Marketing Communication Management, Statistics for Managers
Year 3: Direct, Interactive and Digital Marketing (Part 1), Dissertation (Part 1), Internet Marketing, Contemporary Issues in Marketing, Direct, Interactive and Digital Marketing (Part 2), Dissertation (Part 2), Social Media and Analytics, Strategic Communications

Entry Requirements

UEC with 5 credits
STPM with Grade C in 2 subjects
A-Level with passes in 2 subjects
Matriculation/Foundation or equivalent
SAM/AUSMAT with minimum ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6
Additional Requirement: Credit in Mathematics at SPM/O-Level or equivalent and minimum CGPA 2.50

Career Opportunities

Sales Manager
Advertising Consultant
Marketing Researcher
Branding Consultant

Highlights

Duration: 3 years
Intakes: January, May, September

Would you like to apply to SEGi University?

To get BA (Hons)Advertising and Digital Marketing Communications -Kuala Lumpur Campus

Apply Now Ask us

BA (Hons)Advertising and Digital Marketing Communications -Kuala Lumpur Campus at SEGi University