Bachelor Of Arts (Hons) English & Public Relations – Double Award, Uclan- Kota Damansara Campus at SEGi University

SEGi University

SEGi University and College established the System College for the first time in the heart of Kuala Lumpur’s business district in 1977, providing globally recognized professional qualifications. Since then, Century has adapted to Malaysia’s growing demand for higher education and professional qualifications, thereby achieving significant growth. SEGi is one of the largest private higher education institutions in Malaysia, currently serving 25,000 students in five main campuses in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak.

Course Information

Academic Qualification

Bachelor

Duration

2 years

Intake

March, April, July, October, November

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

40,385

MYR

Second Year

23,775

MYR

Total Tuition Fees 64,160 MYR

Other Fees

Application Fees + Visa 3,150 MYR

Total Additional Fees 3,150 MYR

Grand Total (All Fees) 67,310 MYR

Course Overview

The Bachelor of Arts (Hons) in English and Public Relations – Double Award at SEGi University, in collaboration with the University of Central Lancashire (UCLan), equips students with comprehensive skills in language analysis, public relations strategies, and effective communication. Graduates are prepared for dynamic roles such as Press Agents, Publicity and Media Relations Managers, and Events Managers across various sectors.

Program Structure

Year 1: Introduction to Communication Theory, English for Business Correspondence, English Grammar, Academic English, Public Speaking, Introduction to Mass Communication, Introduction to Linguistics, Introduction to Literature, General Psychology
Year 2: Principles of Public Relations, English Phonetics and Phonology, Sociolinguistics, Strategies and Practices in Public Relations, Event Management, Introduction to Drama, Business Ethics, Law and Ethics in Mass Communication, Creative Writing, Crisis Management, Quantitative and Statistical Methods, Entrepreneurship, Environmental Management and Technology
Year 3: Desktop Publishing, Research Methods, Public Relations and Media Writing, Media Relations and Publicity, Public Opinion and Propaganda, American and European Literature, Research Project, Internship

Entry Requirements

A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent
Unified Examination Certificate (UEC) with at least 5Bs
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent
A Diploma in Media and Communication or its equivalent
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent
For international students, a TOEFL score of 500 or an IELTS score of 6.0, or its equivalent

Career Opportunities

Press Agent
Publicity and Media Relations Manager
Crisis Manager
Customer Relations Manager
Public Affairs Manager
Events Manager

Highlights

Duration: 3 years
Intakes: January, June, September
Dual Award: Degree conferred by both SEGi University and the University of Central Lancashire (UCLan)
Accreditation: Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia
Industry Collaboration: Real-world project involvement through SEGi’s “Industry into Classroom” approach
Multicultural Environment: Students from over 90 nationalities fostering international exposure and cross-cultural networking

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