SEGi University

SEGi University and College established the System College for the first time in the heart of Kuala Lumpur’s business district in 1977, providing globally recognized professional qualifications. Since then, Century has adapted to Malaysia’s growing demand for higher education and professional qualifications, thereby achieving significant growth. SEGi is one of the largest private higher education institutions in Malaysia, currently serving 25,000 students in five main campuses in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak.

Course Information

Academic Qualification

Bachelor

Duration

3 years

Intake

March, April, July, October, November

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

38,660

MYR

Second Year

22,060

MYR

Third Year

22,055

MYR

Total Tuition Fees 82,775 MYR

Other Fees

Application Fees + Visa 3,150 MYR

Total Additional Fees 3,150 MYR

Grand Total (All Fees) 85,925 MYR

Course Overview

The Bachelor of Business Management (Honours) in Digital Marketing at SEGi University's Kota Damansara Campus equips students with comprehensive skills in digital marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, and data analytics. Graduates are prepared for dynamic roles such as Digital Marketer, Brand Manager, Marketing Manager, Content Creator, and Marketing Executive.

Program Structure

Year 1: Personal Development & Communication Skills, Quantitative and Statistical Methods, Principles of Economics, Business Management, Financial Accounting 1, Global and Applied Economics, Consumer Behaviour, Innovative & Creative Skills in Business, Understanding Markets and Consumers
Year 2: International Business, Managing Organisation, Customer Relationship Management, Financial Management 1, Business Law, Negotiations & Conflict Management, Digital Business
Year 3: Business-Government Relations, Management Accounting, Entrepreneurship, Strategic and Change Management, Business Research Project, Research Methodology
Specialisation in Digital Marketing: Relationship Marketing in the Digital Age, Digital Marketing Communication and Advertising Practices, Marketing Principles, Directions and Applications, Planning for Media, Direct and Online Marketing, Critical Issues and Innovative Digital Marketing

Entry Requirements

STPM with a minimum Grade C (CGPA 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualifications
STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level
Any Diploma or Advanced Diploma (Level 4 or 5, MQF)
Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualifications
IELTS score of 5.5 or its equivalent (International students)

Career Opportunities

Digital Marketer
Brand Manager
Marketing Manager
Content Creator
Marketing Executive

Highlights

Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia
Opportunity to receive dual-award degrees from SEGi University and the University of Central Lancashire (UCLAN)
Integration of industry experiences into the classroom with real-world projects mentored by academic and industry experts
Intakes: January, May, September

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Bachelor Of Business Management (Honours) In Digital Marketing- Kota Damansara Campus at SEGi University