Bachelor Of Mass Communication (Honours)- Online at SEGi University

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SEGi University

SEGi University and College established the System College for the first time in the heart of Kuala Lumpur’s business district in 1977, providing globally recognized professional qualifications. Since then, Century has adapted to Malaysia’s growing demand for higher education and professional qualifications, thereby achieving significant growth. SEGi is one of the largest private higher education institutions in Malaysia, currently serving 25,000 students in five main campuses in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak.

Course Information

Academic Qualification
Bachelor
Duration
3 years
Intake
January, May, September
English Requirement
5
Class Type
ODL
Offer Letter
Free

Yearly Tuition Fees

First Year
15,170
MYR
Second Year
15,170
MYR
Third Year
15,170
MYR
Total Tuition Fees 45,510 MYR

Other Fees

Application Fees + Visa 4,300 MYR
Total Additional Fees 4,300 MYR
Grand Total (All Fees) 49,810 MYR

Course Overview

The Bachelor of Mass Communication (Hons) – Online at SEGi University equips students with comprehensive skills in broadcasting, journalism, public relations, and advertising, preparing graduates for dynamic roles such as journalist, corporate communication executive, public relations executive, advertising executive, content creator, copywriter, media planner, television presenter, and radio presenter.

Program Structure

  • Year 1: Foundational courses including Communication English, Media Technology & Practices, Understanding Advertising, Understanding Journalism, Understanding Public Relations, Understanding Broadcasting, Corporate Communication, Creative & Innovative Publishing, Integrated Marketing Communication, Psychology in Communication, and Mass Communication & Stories of Mass Media.
  • Year 2: Intermediate courses such as Media Law, Power & Public Opinion, Entrepreneurship, Theory and Principles of Communication, Business Ethics, Managing Media and Business, Sociology of Media & Culture, Research Methods, Social Media and Public Relation Practices, Public Opinion and Propaganda, and Creative Writing.
  • Year 3: Advanced courses including Communication & Campaign Management, Environmental Management & Technology, elective subjects, Research Project, and Industrial Training.

Entry Requirements

  • STPM with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM level.
  • STAM with a minimum grade of Jayyid and a credit in English at SPM level.
  • Diploma with a minimum CGPA of 2.00 and a credit in English at SPM level.
  • Diploma in Media and Communication or its equivalent.
  • Matriculation/Foundation with a minimum CGPA of 2.00 and a credit in English at SPM level.
  • For international students: TOEFL score of 500 or IELTS score of 5.0 or its equivalent.

Career Opportunities

  • Journalist
  • Corporate Communication Executive
  • Public Relations Executive
  • Advertising Executive
  • Content Creator
  • Copywriter
  • Media Planner
  • Television Presenter
  • Radio Presenter

Highlights

  • Duration: 3 years
  • Intakes: January, March, April, June, July, September
  • Flexible online learning tailored for adult learners, allowing study at your own pace while maintaining work-life balance.
  • Hands-on training with cutting-edge equipment and industry-relevant software.
  • 'Industry into Classroom' approach providing real-life learning experiences through real industry projects mentored by academic and industry experts.
  • 24/7 access to a digital library and complimentary access to over 200,000 online courses.

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