SEGi University

SEGi University and College established the System College for the first time in the heart of Kuala Lumpur’s business district in 1977, providing globally recognized professional qualifications. Since then, Century has adapted to Malaysia’s growing demand for higher education and professional qualifications, thereby achieving significant growth. SEGi is one of the largest private higher education institutions in Malaysia, currently serving 25,000 students in five main campuses in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak.

Course Information

Academic Qualification

Bachelor

Duration

3 years

Intake

March, April, July, October, November

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

39,585

MYR

Second Year

22,985

MYR

Third Year

22,985

MYR

Total Tuition Fees 85,555 MYR

Other Fees

Application Fees + Visa 3,150 MYR

Total Additional Fees 3,150 MYR

Grand Total (All Fees) 88,705 MYR

Course Overview

The Bachelor of Mass Communication (Hons) in Advertising at SEGi University's Kota Damansara Campus equips students with comprehensive skills in advertising strategies, media planning, and creative content development, preparing graduates for dynamic roles such as Advertising Executive, Media Planner, and Content Creator.

Program Structure

Year 1: Foundational courses including Communication English, Media Technology & Practices, and Understanding Advertising.
Year 2: Intermediate studies covering Media Law, Power & Public Opinion, and Theory and Principles of Communication.
Year 3: Advanced topics such as Communication & Campaign Management, along with elective courses and industrial training.

Entry Requirements

STPM – Minimum Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level.
UEC – At least 5Bs.
Diploma – Minimum CGPA of 2.00 and a credit in English at SPM level.
Matriculation/Foundation – Minimum CGPA of 2.00 and a credit in English at SPM level.
International students: TOEFL score of 500 or IELTS score of 5.0.

Career Opportunities

Advertising Executive
Media Planner
Content Creator
Copywriter
Public Relations Executive
Television Presenter
Radio Presenter

Highlights

Duration: 3 years
Intakes: January, June, September
Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia
Industry-relevant curriculum with real-world projects and mentorship
Diverse international learning environment with students from over 90 nationalities

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Bachelor Of Mass Communications (Hons) in Advertising - Kota Damansara Campus at SEGi University