SEGi University

SEGi University and College established the System College for the first time in the heart of Kuala Lumpur’s business district in 1977, providing globally recognized professional qualifications. Since then, Century has adapted to Malaysia’s growing demand for higher education and professional qualifications, thereby achieving significant growth. SEGi is one of the largest private higher education institutions in Malaysia, currently serving 25,000 students in five main campuses in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak.

Course Information

Academic Qualification

Diploma

Duration

3 years

Intake

January, May, September

English Requirement

nan

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

26,859

MYR

Second Year

12,583

MYR

Third Year

12,583

MYR

Total Tuition Fees 52,025 MYR

Other Fees

Application Fees + Visa 3,150 MYR

Total Additional Fees 3,150 MYR

Grand Total (All Fees) 55,175 MYR

Course Overview

The Diploma in Digital Marketing at SEGi College Kuala Lumpur equips students with comprehensive knowledge and practical skills in digital marketing strategies, consumer behavior analysis, and social media marketing, preparing graduates for dynamic roles such as Digital Marketing Executive, Content Marketing Developer, and Social Media Executive.

Program Structure

Year 1: Introduction to Business, Microeconomics, General Language Training, Financial Accounting 1, Data Analysis, Academic English, Principles of Management, Business Communication, Introduction to Marketing, and Growth Mindset/Bahasa Kebangsaan A*.
Year 2: Macroeconomics, Digital and Service Marketing, Consumer Behaviour, Applied Digital Skills, Social Media Marketing, Industrial Revolution 4.0 in Malaysia, Marketing Management, Digital Marketing, Business and Company Law, and Co-curriculum Management.
Year 3: Personal Selling, Integrated Marketing Communication, Marketing Research, and Internship (SEGi Sarawak Only).

Entry Requirements

SPM/O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certificate or equivalent
MQA-APEL T4

Career Opportunities

Digital Marketing Executive
Content Marketing Developer
Branding Specialist
Social Media Executive
Media Content Strategist

Highlights

Duration: 2.5 years
Intakes: January, March, April, May, July, August, September, November, December

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Diploma in Digital Marketing- Kuala Lumpur Campus at SEGi University