SEGi University

SEGi University and College established the System College for the first time in the heart of Kuala Lumpur’s business district in 1977, providing globally recognized professional qualifications. Since then, Century has adapted to Malaysia’s growing demand for higher education and professional qualifications, thereby achieving significant growth. SEGi is one of the largest private higher education institutions in Malaysia, currently serving 25,000 students in five main campuses in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak.

Course Information

Academic Qualification

Master

Duration

1.0 years

Intake

January, April ,June, September ,November

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

56,790

MYR

Total Tuition Fees 56,790 MYR

Other Fees

Application Fees + Visa 3,150 MYR

Total Additional Fees 3,150 MYR

Grand Total (All Fees) 59,940 MYR

Course Overview

The Master of Business Administration (Marketing) at SEGi University, in collaboration with the University of Central Lancashire (UCLan), equips students with advanced marketing strategies, consumer behavior analysis, and brand management skills. Graduates are prepared for roles such as Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, and Advertisement Manager.

Program Structure

Global Brand Strategy: Product and Brand Management, International Marketing
Global Economic Management: Economics for Managers, Managing the International Economy, Research Methodology
Consumer Behaviour and Quality Management: Consumer Behaviour, Operations and Quality Management
Integrated Business Leadership: Marketing Management, Strategic Management, Organizational Behaviour
Research Project: Master's Project

Entry Requirements

Bachelor’s Degree with a minimum CGPA of 2.5
IELTS 6.0
All applications will be individually assessed

Career Opportunities

Marketing and Sales Manager
Market Research Analyst
Media Planner
Product Manager
Advertisement Manager

Highlights

Duration: 1 year
Intakes: January, May, September
Dual Award: SEGi University and University of Central Lancashire (UCLan), UK

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Master Of Business Marketing Award, Uclan - kota Damansara at SEGi University