Taylor's University

Since its establishment in 1969, Taylor University has been providing world-class education and has become the benchmark for other private higher education institutions in Malaysia. Taylor is proud to provide a comprehensive education, which not only brings outstanding academic achievements but also produces graduates with qualities that are popular in the global market. Industry-related learning activities and industry-related courses work closely with related industries and are widely included in all higher education courses. Taylor’s University has been developing and implementing innovative teaching methods related to 21st-century learners to ensure that its students can take advantage of the best educational experience. The university’s pedagogy focuses on cultivating graduates with overall balance; this is done by enhancing the curriculum, expanding industry cooperation, and experiential learning programs

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

February, April, September

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

40,732

MYR

Second Year

47,036

MYR

Third Year

38,484

MYR

Total Tuition Fees 126,252 MYR

Other Fees

Application Fees + Visa 4,319 MYR

Refundable Deposit 3,000 MYR

International Administration + Registration 5,775 MYR

Total Additional Fees 13,094 MYR

Grand Total (All Fees) 139,346 MYR

Course Overview

The Bachelor of Business (Honours) in International Business and Marketing at Taylor's University equips students with a comprehensive understanding of global business operations and marketing strategies. Graduates develop skills in international marketing, consumer behavior analysis, and strategic decision-making, preparing them for roles such as International Business Consultant, Global Brand Manager, and Export & Import Manager.

Program Structure

Year 1: Foundational courses including Accounting for Non-Specialists, Introduction to Management, Business Economics, Principles of Marketing, Introduction to Finance, Quantitative Methods for Business, and Human Resource Management.
Year 2: Intermediate subjects such as Understanding Entrepreneurialism, Introduction to International Business, Consumer Behaviour, Marketing Analytics, International Finance, Integrated Marketing Communications, Export Practices and Management, Transnational Management, International Economic Theory and Policy, and Interactive and Digital Marketing.
Year 3: Advanced topics including Strategic Management, International Trade and Multinational Business, Services Marketing, Strategic Marketing Capstone Project, Entrepreneurship Accelerator Projects, Internship/Industry Immersion, International Business Issues and Policies, International Marketing, and Contemporary Issues in Marketing.

Entry Requirements

SPM/O-Level with Pre-U/Foundation: Pass SPM/O-Level or equivalent with 5 credits, including a pass in Mathematics and English.
STPM: Minimum CC with CGPA 2.00.
A Levels: Minimum EE or equivalent of minimum 80 points.
UEC: Pass with minimum 5Bs, including a pass in Mathematics and English.
English Language Requirement: IELTS Band 5.0 or equivalent.

Career Opportunities

International Business Consultant
Global Brand Manager
Export & Import Manager
International Trader
Marketing Communication Manager
Product Manager
Social Media Specialist

Highlights

Duration: 3 years
Intakes: February, April, September
Study Options: Full-time only
Dual Awards: UWE, United Kingdom or QUT, Australia
Overseas Transfer Options: Australia

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Bachelor Of Business (Honours) In International Business And Marketing at Taylor's University