Taylor's University

Since its establishment in 1969, Taylor University has been providing world-class education and has become the benchmark for other private higher education institutions in Malaysia. Taylor is proud to provide a comprehensive education, which not only brings outstanding academic achievements but also produces graduates with qualities that are popular in the global market. Industry-related learning activities and industry-related courses work closely with related industries and are widely included in all higher education courses. Taylor’s University has been developing and implementing innovative teaching methods related to 21st-century learners to ensure that its students can take advantage of the best educational experience. The university’s pedagogy focuses on cultivating graduates with overall balance; this is done by enhancing the curriculum, expanding industry cooperation, and experiential learning programs

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

February, April, September

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

44,100

MYR

Second Year

44,700

MYR

Third Year

33,000

MYR

Total Tuition Fees 121,800 MYR

Other Fees

Application Fees + Visa 4,319 MYR

Refundable Deposit 3,000 MYR

International Administration + Registration 5,775 MYR

Total Additional Fees 13,094 MYR

Grand Total (All Fees) 134,894 MYR

Course Overview

The Bachelor of Mass Communication (Honours) in Advertising and Brand Management at Taylor's University equips students with creative strategy, brand management, and media planning skills, preparing graduates for roles such as Integrated Marketing Communication Specialist, Campaign Director, and Branding Specialist.

Program Structure

Year 1: Foundational courses including Introduction to Mass Communication, Visual Communication, Intercultural Communication, Communication Theory, Innovative Media, Media Writing, Media Analytics, and Media Law and Ethics.
Year 2: Intermediate courses such as Advertising Fundamentals, Strategic Copywriting, Principles of Marketing, Brand Management, Creative Design for Advertising, Corporate Identity and Branding Design, and Research Methods.
Year 3: Advanced courses including Advertising and Brand Management Collaborative Project, Media Planning and Analysis, Research Project, and a 10-12 week professional internship.

Entry Requirements

Taylor's Foundation in Arts (FIA): Pass with minimum CGPA 2.00.
Taylor's Diploma in Communication (DICM): Pass with minimum CGPA 2.00.
STPM: Minimum CC.
UEC: Pass with minimum 5Bs including English.
A Level: Minimum DD (2 subjects).
AUSMAT (SACEi): Minimum ATAR 55.
Canadian Pre-University (CPU): Minimum average of 55% in 6 subjects.
International Baccalaureate (IB): Minimum 24 points in 6 subjects.
Monash University Foundation Year (MUFY): Overall 50%.
Other Qualifications: Pass Foundation/Pre-University/Diploma/Matriculation from institutions recognised by MOHE with minimum CGPA 2.0.

Career Opportunities

Integrated Marketing Communication Specialist
Campaign Director
Branding Specialist
Brand Developer
Social Media Specialist/Coordinator
Customer Engagement Associate
Copywriter
Creative Director
Production Designer
Media Buyer/Planner
Web Designer
Traffic Manager
Digital Content Creator

Highlights

Duration: 3 years
Intakes: February, April, September
Professional Internship: 10-12 weeks
Overseas Transfer Options: United Kingdom and Australia

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Bachelor Of Mass Communication (Honours) In Advertising And Brand Management at Taylor's University