Taylor's University

Since its establishment in 1969, Taylor University has been providing world-class education and has become the benchmark for other private higher education institutions in Malaysia. Taylor is proud to provide a comprehensive education, which not only brings outstanding academic achievements but also produces graduates with qualities that are popular in the global market. Industry-related learning activities and industry-related courses work closely with related industries and are widely included in all higher education courses. Taylor’s University has been developing and implementing innovative teaching methods related to 21st-century learners to ensure that its students can take advantage of the best educational experience. The university’s pedagogy focuses on cultivating graduates with overall balance; this is done by enhancing the curriculum, expanding industry cooperation, and experiential learning programs

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

February, April, September

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

42,300

MYR

Second Year

46,500

MYR

Third Year

27,300

MYR

Total Tuition Fees 116,100 MYR

Other Fees

Application Fees + Visa 4,319 MYR

Refundable Deposit 3,000 MYR

International Administration + Registration 5,775 MYR

Total Additional Fees 13,094 MYR

Grand Total (All Fees) 129,194 MYR

Course Overview

The Bachelor of Mass Communication (Honours) in Public Relations and Event Management at Taylor's University equips students with critical thinking, creative problem-solving, and strategic communication skills, preparing graduates for roles such as Campaign Director, Corporate Affairs Manager, and Event Manager.

Program Structure

Year 1: Introduction to Mass Communication, Visual Communication, Intercultural Communication, Communication Theory, Innovative Media, Media Writing, Media Analytics, New Media and Society, Media Law & Ethics
Year 2: Design for Events, Events & Entertainment, Events Operation, Exhibition Management, International Public Relations, Promotional Writing, Publicity and Media Relations, Public Relations Principles, Crisis Management, Research Methods
Year 3: Professional Media Workshop, Final Project, Research Project, Public Relations Events Consultancy, Internship

Entry Requirements

Pass SPM/O-Level or equivalent with 5 credits including English for entry with pre-university/foundation qualification (except for UEC).
Pass SPM/O-Level or equivalent with 3 credits including English for entry with Diploma qualification.
English proficiency requirements: IELTS 5.5 or equivalent.

Career Opportunities

Campaign Director
Corporate Affairs Manager
Corporate Communication Manager
Event Manager
Public Relations Consultant
Fashion Event Coordinator
Wedding Planner
Public Relations Manager
Publicist

Highlights

Duration: 3 years
Intakes: February, April, September
Professional Internship: 3 months
Overseas Transfer Options: United Kingdom and Australia

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Bachelor Of Mass Communication (Honours) In Public Relations And Event Management at Taylor's University