Taylor's University

Since its establishment in 1969, Taylor University has been providing world-class education and has become the benchmark for other private higher education institutions in Malaysia. Taylor is proud to provide a comprehensive education, which not only brings outstanding academic achievements but also produces graduates with qualities that are popular in the global market. Industry-related learning activities and industry-related courses work closely with related industries and are widely included in all higher education courses. Taylor’s University has been developing and implementing innovative teaching methods related to 21st-century learners to ensure that its students can take advantage of the best educational experience. The university’s pedagogy focuses on cultivating graduates with overall balance; this is done by enhancing the curriculum, expanding industry cooperation, and experiential learning programs

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

February, April, September

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

42,300

MYR

Second Year

46,500

MYR

Third Year

27,300

MYR

Total Tuition Fees 116,100 MYR

Other Fees

Application Fees + Visa 4,319 MYR

Refundable Deposit 3,000 MYR

International Administration + Registration 5,775 MYR

Total Additional Fees 13,094 MYR

Grand Total (All Fees) 129,194 MYR

Course Overview

The Bachelor of Mass Communication (Honours) in Public Relations and Marketing at Taylor's University equips students with skills in digital marketing, effective marketing communication, and social media market strategies, preparing graduates for roles such as Public Relations Practitioner, Marketing Executive, and Social Media Strategist.

Program Structure

Year 1: Foundational courses including Introduction to Mass Communication, Visual Communication, Intercultural Communication, Communication Theory, Innovative Media, Media Writing, Media Analytics, New Media and Society, and Media Law & Ethics.
Year 2: Intermediate courses such as Public Relations Principles, Promotional Writing, Publicity and Media Relations, Crisis Management, Organisational Communication, Introduction to Management, Principles of Marketing, Consumer Behaviour, Relationship Marketing, and Research Methods.
Year 3: Advanced courses including Final Project, Research Project, Professional Media Workshop, Public Relations Consultancy, and a 3-month Internship.

Entry Requirements

Prerequisites: Pass SPM/O-Level or equivalent with 5 credits including English for entry with pre-university/foundation qualification; or pass SPM/O-Level or equivalent with 3 credits including English for entry with Diploma qualification.
Entry Pathway: Taylor’s Foundation in Arts (FIA) with a minimum CGPA of 2.00; or Taylor’s Diploma in Communication (DICM) with a minimum CGPA of 2.00; or STPM with a minimum of CC; or UEC with a minimum of 5Bs including English; or A Level with a minimum of DD (2 subjects); or AUSMAT (SACEi) with a minimum ATAR of 55; or Canadian Pre-University (CPU) with a minimum average of 55% in 6 subjects; or International Baccalaureate (IB) with a minimum of 24 points in 6 subjects; or Monash University Foundation Year (MUFY) with 50%; or other qualifications recognized by the Malaysian Ministry of Higher Education with a minimum CGPA of 2.0.
English Requirements: IELTS with a minimum band of 5.0; or TOEFL with a minimum score of 34 (Internet Based Test); or MUET with a minimum of Band 3; or UEC English with a minimum of B6; or Taylor's EET with an overall score of 5.0; or Taylor's IEN Level 2 with Grade C; or completion of Pre-University/Diploma conducted in English.

Career Opportunities

Public Relations Practitioner
Marketing Executive
Social Media Strategist
Event Coordinator
Brand Manager

Highlights

Duration: 3 years
Intakes: February, April, September
Study Options: Full-time only
Professional Internship: 3-month
Overseas Transfer Options: United Kingdom (UK) and Australia

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Bachelor Of Mass Communication (Honours) In Public Relations And Marketing at Taylor's University