The Higher Diploma in Digital Marketing is designed for non-digital marketing graduates seeking to advance their careers by gaining a qualification in digital marketing. The programme is suitable for individuals with a non-business qualification who have experience in or an interest in marketing, those considering a transition into a digital marketing role, as well as self-employed or employed professionals seeking cross-skilling or up-skilling in digital marketing techniques. The programme emphasizes the relationship between various business support functions, including marketing, strategy, and digital marketing. The programme prepares graduates for careers in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding, and related areas. Graduates will develop the ability to devise Search Engine Optimisation strategies and Pay-Per-Click campaigns, formulate comprehensive digital marketing strategies within integrated marketing communications, plan and implement content strategies using digital technology and online PR, and evaluate progress across key digital platforms using consumer insight and data analytics tools. Upon completion, graduates are equipped to pursue careers in digital marketing and related fields and may also progress to Level 9 qualifications in business, including TUS’s Master of Business in Strategic Management & Marketing.
