UCSI University

Based on the principles of boldness, perseverance, integrity, and excellence, UCSI University is a leading higher education institution with branches in Kuala Lumpur, Terengganu, and Sarawak, Malaysia. Our college is equipped with the most advanced facilities to meet the needs of students, offering a wide range of academic courses, from medicine, pharmacy, nursing, engineering, and architecture to music, multimedia, education, liberal arts, and hospitality.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

January, May, September

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

25,010

MYR

Second Year

23,210

MYR

Third Year

25,700

MYR

Total Tuition Fees 73,920 MYR

Other Fees

Application Fees + Visa 3,100 MYR

Refundable Deposit 1,000 MYR

International Administration fee 4,200 MYR

Registration fee 450 MYR

Facilities fee 650 MYR

Total Additional Fees 9,400 MYR

Grand Total (All Fees) 83,320 MYR

Course Overview

The BA (Hons) Branding & Advertising at UCSI University, Kuala Lumpur Campus, uniquely integrates strategic marketing and creative advertising, equipping students with comprehensive skills for roles such as Brand Executive, Advertising Manager, and Media Planner.

Program Structure

Year 1: Fundamentals of Marketing, Business Information System, Introduction to Branding, Organizational Behavior, Microeconomics, Statistics and its Application, Fundamentals of Advertising, Macroeconomics, University Life, Business Law - Malaysian Perspective, Extracurricular Learning Experience 1, Co-Operative Placement 1
Year 2: Business Mathematics, Relationship Marketing, E-Marketing, Visual Communication, New Product Development, Marketing Processes, One-to-One Marketing, Business Research Methods, Design and Layout, Social Media Marketing, Customer Communication, Extracurricular Learning Experience 2, Co-Operative Placement 2
Year 3: Strategic Advertising Management, Final Year Project A & B, Strategic Brand Management, Service Marketing, Marketing Promotion, Retail Brand Management, Advertising Media Planning, Extracurricular Learning Experience 3, Co-Operative Placement 3

Entry Requirements

UCSI Foundation Year: Pass with a minimum CGPA of 2.0
STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
A-Level: Minimum 2 principals (D) in TWO subjects
UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English
National Matriculation: Minimum CGPA of 2.0
International Baccalaureate (IB): Minimum score of 26 points in 6 subjects
Canadian Pre-U: Minimum average of 60% in 6 subjects
AUSMAT/HSC/SACE/TEE/WACE: Minimum average of 60% in 5 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency: Minimum overall average of 60%
Diploma: Minimum CGPA of 2.0
Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis

Career Opportunities

Brand Executive
Brand Management
Product Management
Account Management
Channel Management
Channel Development
Advertising Executive
Advertising Manager
Event Planner
Event Manager
Campaign Development Executive
Media Executive
Media Planner
Academician
Entrepreneur

Highlights

Duration: 3 years
Intakes: January, May, September
Location: Kuala Lumpur Campus
Unique program combining branding and advertising
70% of department staff are PhD holders
100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022

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BA (Hons) Branding & Advertising - Kuala Lumpur Campus at UCSI University