UCSI University

Based on the principles of boldness, perseverance, integrity, and excellence, UCSI University is a leading higher education institution with branches in Kuala Lumpur, Terengganu, and Sarawak, Malaysia. Our college is equipped with the most advanced facilities to meet the needs of students, offering a wide range of academic courses, from medicine, pharmacy, nursing, engineering, and architecture to music, multimedia, education, liberal arts, and hospitality.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

January, May, September

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

26,840

MYR

Second Year

23,360

MYR

Third Year

23,600

MYR

Total Tuition Fees 73,800 MYR

Other Fees

Application Fees + Visa 3,100 MYR

Refundable Deposit 1,000 MYR

International Administration fee 4,200 MYR

Registration fee 450 MYR

Facilities fee 650 MYR

Total Additional Fees 9,400 MYR

Grand Total (All Fees) 83,200 MYR

Course Overview

The BA (Hons) Marketing at UCSI University's Kuala Lumpur Campus equips students with analytical, strategic, and creative skills essential for the dynamic marketing landscape. Graduates are prepared for roles such as marketing manager, corporate branding consultant, and business development manager.

Program Structure

Year 1: Fundamentals of marketing, management, business accounting, microeconomics, organisational behaviour, business information systems, business communication, macroeconomics, introduction to digital marketing, statistics and its applications, and Co-Operative Placement 1. Elective options include sustainability in business or introduction to branding.
Year 2: Consumer behaviour, marketing analytics, marketing processes, managing people, entrepreneurship, financial management, business research methods, internet and SEO marketing, sales management, operations management, management ethics, and Co-Operative Placement 2.
Year 3: Social media marketing, strategic marketing, integrated marketing communications, marketing research projects A and B, services marketing, retail brand management, international sustainable marketing, current issues in marketing, strategic management, and Co-Operative Placement 3.

Entry Requirements

UCSI Foundation Year: Pass with a minimum CGPA of 2.0.
STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level.
A-Level: Minimum 2 principals (D).
UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English.
National Matriculation: Minimum CGPA of 2.0.
International Baccalaureate (IB): Minimum score of 26 points in 6 subjects.
Canadian Pre-U: Minimum average of 60% in 6 subjects.
AUSMAT/HSC/SACE/TEE/WACE: Minimum average of 60% in 5 subjects.
Diploma (business-related): Minimum CGPA of 2.0.
Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis.

Career Opportunities

Marketing Manager
Corporate Branding Consultant
Business Development Manager
Sales Manager
Retail Manager
Advertising and Promotion Manager

Highlights

Duration: 3 years
Location: Kuala Lumpur Campus
Intakes: January, May, September

Would you like to apply to UCSI University?

To get BA (Hons) Marketing - Kuala Lumpur Campus

Apply Now Ask us

BA (Hons) Marketing - Kuala Lumpur Campus at UCSI University