UCSI University

Based on the principles of boldness, perseverance, integrity, and excellence, UCSI University is a leading higher education institution with branches in Kuala Lumpur, Terengganu, and Sarawak, Malaysia. Our college is equipped with the most advanced facilities to meet the needs of students, offering a wide range of academic courses, from medicine, pharmacy, nursing, engineering, and architecture to music, multimedia, education, liberal arts, and hospitality.

Course Information

Academic Qualification

Bachelor

Duration

3.0 years

Intake

January, May, September

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

22,500

MYR

Second Year

21,870

MYR

Third Year

20,070

MYR

Total Tuition Fees 64,440 MYR

Other Fees

Application Fees + Visa 3,100 MYR

Refundable Deposit 1,000 MYR

International Administration fee 4,200 MYR

Registration fee 450 MYR

Facilities fee 250 MYR

Total Additional Fees 9,000 MYR

Grand Total (All Fees) 73,440 MYR

Course Overview

The BComm (Hons) Marketing program at UCSI University's Kuching Campus equips students with comprehensive skills in marketing processes, consumer behavior, brand management, and business communication. Graduates are well-prepared for dynamic roles such as public relations consultant, marketing manager, corporate branding consultant, business development manager, sales manager, retail manager, and advertising and promotion manager.

Program Structure

Year 1: Fundamental courses including Business Law, Statistics and its Applications, Fundamentals of Management, Fundamentals of Marketing, Microeconomics, Organisational Behaviour, Introductory Accounting, Introduction to Marketing Communication, Business Communication, Macroeconomics, and Financial Management.
Year 2: Intermediate courses such as Business Mathematics, Sales Management, Human Resource Management, Internet in Practice, Direct Marketing, Marketing Processes, Management Science, Consumer Behaviour, Business Research Methods, Digital Marketing, Business Information Systems, Entrepreneurship, Retail Management, and Co-Operative Placement 1.
Year 3: Advanced courses including Marketing Research Project A, Marketing Promotion, Strategic Marketing, Marketing Research Project B, Strategic Management, Services Marketing, Current Issues in Marketing, and Co-Operative Placement 2.

Entry Requirements

Academic Qualifications:
- UCSI Foundation Year: CGPA 2.0
- STPM: 2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
- A-Level: Minimum 2 principals (D)
- UEC: 5 credits (B6) and pass (C8) in Mathematics and English
- International Baccalaureate (IB): Minimum score of 26/42 from 6 subjects
- National Matriculation: CGPA 2.0
- AUSMAT/HSC/SACE/TEE/WACE: ATAR score 60% or Minimum 60% average in 5 subjects
- High School Certificate: Minimum average of 60%
- High/Secondary School Diploma (Grade 12): Minimum average of 60% in 6 subjects
- Canadian Pre-University (CPU)/Canadian International Matriculation (CIMP): Minimum average of 60% in 6 subjects
- Diploma (business-related): Minimum CGPA of 2.0
- Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis
English Language Requirements:
- MUET: Band 3
- SPM English Language: Grade B+
- SPM English Language 1119/O-Level/IGCSE: Grade C
- UEC English Language: Grade A2
- IELTS: Band 5.5
- TOEFL iBT: 46

Career Opportunities

Public Relations Consultant
Marketing Manager
Corporate Branding Consultant
Business Development Manager
Sales Manager
Retail Manager
Advertising and Promotion Manager

Highlights

Duration: 3 years
Intakes: January, May, September

Would you like to apply to UCSI University?

To get BComm (Hons) Marketing - Kuching Campus

Apply Now Ask us

BComm (Hons) Marketing - Kuching Campus at UCSI University