UCSI University

Based on the principles of boldness, perseverance, integrity, and excellence, UCSI University is a leading higher education institution with branches in Kuala Lumpur, Terengganu, and Sarawak, Malaysia. Our college is equipped with the most advanced facilities to meet the needs of students, offering a wide range of academic courses, from medicine, pharmacy, nursing, engineering, and architecture to music, multimedia, education, liberal arts, and hospitality.

Course Information

Academic Qualification

Master

Duration

1.0 years

Intake

January, May, September

English Requirement

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

42,000

MYR

Total Tuition Fees 42,000 MYR

Other Fees

Application Fees + Visa 3,600 MYR

Refundable Deposit 1,000 MYR

International Administration fee 4,200 MYR

Registration fee 450 MYR

Facilities fee 850 MYR

Total Additional Fees 10,100 MYR

Grand Total (All Fees) 52,100 MYR

Course Overview

The Master in Strategic Communication at UCSI University's Kuala Lumpur Campus equips students with advanced skills in strategic communication, digital media, and marketing communications, preparing graduates for roles such as communication strategist, public relations manager, and digital marketing specialist.

Program Structure

Core Courses:
- Theories and Concepts in Media and Communications
- Methods of Research in Media & Communications
- Critical Approaches to Strategic Communications
Elective Courses (Choose two):
- Corporate Communications
- Statistics in Strategic Communication
- Big Data Analytics
- Crisis Communication
- Strategic Communication in Practice: Professional Perspectives
- Social Media Marketing Strategies
Dissertation: Completion of a research project in strategic communication.

Entry Requirements

Academic Qualifications:
- Bachelor’s degree with a minimum CGPA of 2.75 or equivalent, as accepted by the HEP Senate.
- Bachelor’s degree with a CGPA between 2.50 and 2.75 may be accepted subject to rigorous internal assessment.
- Bachelor’s degree with a CGPA below 2.50 may be accepted with a minimum of 5 years relevant working experience.
English Language Proficiency:
- IELTS: Band 6.0
- TOEFL iBT: 60
Bridging Courses: Candidates without a background in strategic communication or with relevant working experience may need to complete two of the following courses:
- Introduction to Mass Communication
- Introduction to Public Relations
- Brand Communication

Career Opportunities

Communication Strategist
Public Relations Manager
Digital Marketing Specialist
Media Relations Officer
Corporate Communications Manager
Social Media Manager

Highlights

Duration: Full-time (1 year), Part-time (1.5 years)
Intakes: January, May, September
Location: Kuala Lumpur Campus
Accreditation: MQA/PA15466

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Master in Strategic Communication - Kuala Lumpur Campus at UCSI University