
UCSI University
Based on the principles of boldness, perseverance, integrity, and excellence, UCSI University is a leading higher education institution with branches in Kuala Lumpur, Terengganu, and Sarawak, Malaysia. Our college is equipped with the most advanced facilities to meet the needs of students, offering a wide range of academic courses, from medicine, pharmacy, nursing, engineering, and architecture to music, multimedia, education, liberal arts, and hospitality.
Yearly Tuition Fees
Other Fees
Course Overview
The Master of Business Administration (Blue Ocean Strategy) at UCSI University's Kuching Campus equips students with strategic planning, leadership, and innovation skills, preparing graduates for roles such as Business Development Consultant, Innovation Manager, and Strategic Planner.
Program Structure
- Core Courses: Marketing Management, Leadership, Blue Ocean Strategy, Business Accounting for Decision Making, Research Design and Analysis, Business Communication and Negotiation, Economics for Strategic Planning, Blue Ocean Strategy Consulting Practice, Corporate Strategic Management, Applied Blue Ocean Case Study
- Electives: Consumer Behaviour, Financial Management and Policy, Entrepreneurship, Human Resource Management
Entry Requirements
- A bachelor's degree in the field or related fields with a minimum CGPA of 2.5 or equivalent, as accepted by the HEP Senate; or
- A bachelor's degree in the field or related fields or equivalent with a minimum CGPA of 2.00 and not meeting a CGPA of 2.5, can be accepted subject to rigorous internal assessment.
- Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP and meet the minimum CGPA based on the above criteria.
- English Language Requirements:
- IELTS minimum Band 6.0
- TOEFL (Internet-based) minimum 60
- Cambridge English Qualification and Test minimum score of 169
- Pearson Test of English minimum score 59
- MUET minimum Band 4
Career Opportunities
- Business Development Consultant
- Innovation Manager
- Market Research Analyst
- Entrepreneur
- Strategic Planner
- Strategic Marketing Manager
Highlights
- Duration: 1.5 to 3 years
- Intakes: January, May, September
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