Bachelor of Business Administration (Hons) in Marketing at Universiti Tenaga Nasional (UNITEN)

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Universiti Tenaga Nasional (UNITEN)

In all respects, our communities are different, and in the center of the education center is a playground of opportunity. The UNITEN campus is located in the corridor of Putrajaya, Pahang, and the breezy Bandar Muadzam Shah. It is the best city for some students in Malaysia. Our lakeside campus is full of bold talent, national athletes, and large shopping malls, almost anything is possible.

Course Information

Academic Qualification
Bachelor
Duration
3.0 years
Intake
January, July, September
English Requirement
5
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
23,000
MYR
Second Year
23,000
MYR
Third Year
23,000
MYR
Total Tuition Fees 69,000 MYR

Other Fees

Application Fees + Visa 3,150 MYR
International Administration fee 6,600 MYR
Refundable Deposit 300 MYR
Total Additional Fees 10,050 MYR
Grand Total (All Fees) 79,050 MYR

Course Overview

The Bachelor of Business Administration (Hons) in Marketing at Universiti Tenaga Nasional (UNITEN) equips students with comprehensive knowledge in marketing management, consumer behavior, and strategic marketing, preparing graduates for roles such as Advertising Manager, Sales & Marketing Manager, and Product & Brand Manager.

Program Structure

  • Year 1: Foundational courses including Principles of Management, Business Communication, and Principles of Marketing.
  • Year 2: Intermediate courses such as Consumer and Buyer Behaviour, Integrated Marketing Communications, and Sales Management.
  • Year 3: Advanced topics including Strategic Marketing, Issues in Malaysian Marketing, and a Marketing Project, culminating in an Industrial Training placement.

Entry Requirements

  • Pass Diploma Kemahiran Malaysia (DKM), Diploma Lanjutan Kemahiran Malaysia (DLKM), or Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 and pass Sijil Vokasional Malaysia (SVM).
  • For international students: Achieve a minimum score of 5.5 in IELTS or 500 in TOEFL.

Career Opportunities

  • Advertising Manager
  • Sales & Marketing Manager
  • Sales & Marketing Consultant
  • Marketing Communication Manager
  • Product & Brand Manager
  • Event Manager
  • Services and Operations Manager
  • Supply Chain Manager
  • Customer Relations Manager
  • Academic

Highlights

  • Duration: 3 years
  • Intakes: January, July, September
  • Campus: Sultan Haji Ahmad Shah Campus (KSHAS)
  • Accredited by: Malaysian Qualifications Agency (MQA)

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