Bachelor of Management (Marketing) with Honours at University of Technology Malaysia (UTM)

Apply Now

University of Technology Malaysia (UTM)

UTM is a research university that focuses on innovation and entrepreneurship in the areas of engineering, science, and technology. As the most prominent graduate research university in technology, UTM is known for its pioneering education and advanced research. Its goal is to cultivate innovative human talent and encourage technological innovation. The foundation of knowledge at UTM is based on the divine law of Allah, which the university upholds as it strives to make significant contributions in the fields of science, engineering, and technology for the betterment of humanity.

Course Information

Academic Qualification
Bachelor
Duration
4.0 years
Intake
February, September
English Requirement
5
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
20,364
MYR
Second Year
14,212
MYR
Third Year
14,212
MYR
Fourth Year
14,212
MYR
Total Tuition Fees 63,000 MYR

Other Fees

Application Fees + Visa 2,000 MYR
International Administration + Registration 8,652 MYR
Total Additional Fees 10,652 MYR
Grand Total (All Fees) 73,652 MYR

Course Overview

The Bachelor of Management (Marketing) with Honours at Universiti Teknologi Malaysia (UTM) equips students with essential skills in marketing strategies, consumer behavior analysis, and digital marketing, preparing graduates for roles such as product marketing managers, marketing executives, and purchasing administrators.

Program Structure

  • Year 1: Foundational courses including Principles of Marketing, Principles of Management, Microeconomics, and Business Mathematics.
  • Year 2: Intermediate subjects such as Consumer Behavior, Human Resource Management, Financial Management, and Marketing Information Systems.
  • Year 3: Advanced topics including Marketing Research, Digital Marketing, Global Marketing, and Commercial Law.
  • Year 4: Specialization courses like Strategic Marketing, Customer Relationship Management, and completion of an Undergraduate Project and Industrial Training.

Entry Requirements

  • Pass in Sijil Pelajaran Malaysia (SPM) or equivalent with credit in Bahasa Melayu/Bahasa Malaysia.
  • Pass in STPM examination with at least Grade C (NGMP 2.00) in General Studies and two other subjects.
  • At least Band 1 in the Malaysian University English Test (MUET).
  • Specific program requirements include a Grade B (NGMP 3.00) in Mathematics S, Mathematics T, Economics, Accounting, Business Studies, Physics, or Computing, and a credit in Mathematics at SPM level.

Career Opportunities

  • Product Marketing Manager
  • Marketing Assistant/Executive
  • Purchasing and Administration Executive
  • Management and Marketing roles in ICT-based organizations

Highlights

  • Duration: Minimum 4 years (Full-Time), Maximum 6 years (Full-Time)
  • Mode of Study: Full-Time and Part-Time
  • Language of Instruction: Bahasa Malaysia and English
  • Intakes: February and September

Would you like to apply to University of Technology Malaysia (UTM)?

To get Bachelor of Management (Marketing) with Honours

Apply Now Ask us

Book Your Seat Now With Bright Vision

Do not hesitate to contact us for applications or inquiries.

Contact us
WhatsApp WhatsApp