Bachelor of Arts (HONOURS) Business Administration at ALFA University College (AUC)

ALFA University College (AUC)

ALFA University College (AUC) is a private higher education institution located in Subang Jaya, Selangor, Malaysia, just outside Kuala Lumpur. Established in 1998 (originally as Alif Creative Academy), it has grown from a small design-focused college into a full university college, officially achieving this status in 2021. The university is widely recognized for its strong emphasis on creative and industry-driven education, particularly in fields such as design, architecture, multimedia, and business. Over time, it expanded its academic offerings to include foundation, diploma, bachelor’s, master’s, and even PhD programs, making it accessible to both local and international students. One of the defining features of ALFA University College is its focus on practical, career-oriented learning. Students are taught by industry professionals, and programs are designed to align with real-world demands—especially in creative industries like graphic design, multimedia, and digital marketing.

Course Information

Academic Qualification

Bachelor

Duration

3 years years

Intake

January, May, September

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

13,500

MYR

Second Year

12,500

MYR

Third Year

12,500

MYR

Total Tuition Fees 38,500 MYR

Other Fees

EMGS and VISA Processing Fee 1,500 MYR

Registration Fee 1,000 MYR

International Student Fee 3,500 MYR

Total Additional Fees 6,000 MYR

Grand Total (All Fees) 44,500 MYR

Course Overview

The Bachelor of Arts (Honours) in Business Administration at Alpha University is designed to develop students with strong foundational and analytical knowledge in business management, organizational operations, marketing, finance, and strategic decision-making. The programme prepares graduates for managerial and administrative roles in various industries.

Program Structure: Business Management and Organizational Systems

The programme integrates core business theories with practical applications in management, finance, marketing, and organizational behavior.

Core Learning Components
- Principles of Management
- Organizational Behavior
- Principles of Marketing
- Business Economics
- Financial Accounting Fundamentals
- Business Communication
- Human Resource Management
- Strategic Management
- Business Ethics and Corporate Governance
Applied and Practical Learning
- Business Case Study Analysis
- Group Projects and Business Simulations
- Industry Internship Placement
- Strategic Planning Exercises

Entry Requirements

Applicants must have completed secondary education or equivalent qualifications with interest in business, management, or economics.

Career Opportunities

Graduates can work in management, administration, marketing, finance, and corporate sectors or pursue postgraduate studies.

Business Administrator
Management Trainee
Marketing Executive
Human Resource Officer
Administrative Manager Assistant
Operations Executive

Program Highlights

Qualification: Bachelor of Arts (Honours) in Business Administration
Management Focus: Strong foundation in organizational and business systems
Industry Relevance: Practical exposure through case studies and internships
Career Pathway: Entry into corporate and managerial roles

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