Bachelor of Arts (HONOURS) Creative Multimedia at ALFA University College (AUC)

ALFA University College (AUC)

ALFA University College (AUC) is a private higher education institution located in Subang Jaya, Selangor, Malaysia, just outside Kuala Lumpur. Established in 1998 (originally as Alif Creative Academy), it has grown from a small design-focused college into a full university college, officially achieving this status in 2021. The university is widely recognized for its strong emphasis on creative and industry-driven education, particularly in fields such as design, architecture, multimedia, and business. Over time, it expanded its academic offerings to include foundation, diploma, bachelor’s, master’s, and even PhD programs, making it accessible to both local and international students. One of the defining features of ALFA University College is its focus on practical, career-oriented learning. Students are taught by industry professionals, and programs are designed to align with real-world demands—especially in creative industries like graphic design, multimedia, and digital marketing.

Course Information

Academic Qualification

Bachelor

Duration

3 years years

Intake

January, May, September

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

14,000

MYR

Second Year

13,500

MYR

Third Year

13,500

MYR

Total Tuition Fees 41,000 MYR

Other Fees

EMGS and VISA Processing Fee 1,500 MYR

Registration Fee 1,000 MYR

International Student Fee 3,500 MYR

Total Additional Fees 6,000 MYR

Grand Total (All Fees) 47,000 MYR

Course Overview

The Bachelor of Arts (Honours) in Creative Multimedia at Alpha University is designed to develop creative professionals skilled in digital media production, visual storytelling, and interactive content creation. The programme combines artistic creativity with technical expertise in multimedia tools to prepare students for careers in the digital and creative industries.

Program Structure: Multimedia Production and Creative Design

The programme integrates design, animation, video production, and interactive media to develop versatile multimedia creators.

Core Learning Components
- Fundamentals of Creative Multimedia
- Digital Video Production
- 2D and 3D Animation
- Motion Graphics
- Interactive Media Design
- Sound and Audio Production
- Storyboarding and Visual Storytelling
- User Experience (UX) Design
- Multimedia Project Development
Applied and Experiential Learning
- Studio-Based Multimedia Projects
- Use of Industry Software (e.g. Adobe, 3D tools)
- Creative Portfolio Development
- Internship in Media or Creative Industry

Entry Requirements

Applicants may qualify through Foundation, STPM, A-Level, Diploma, or other recognised equivalent qualifications accepted by Alpha University.

Career Opportunities

Graduates can pursue careers across multimedia, digital media, and creative production industries.

Multimedia Designer
Video Producer / Editor
Animator (2D/3D)
Motion Graphics Designer
Game or Interactive Media Designer
Digital Content Creator
Creative Director

Program Highlights

Qualification: Bachelor of Arts (Honours)
Creative Scope: Animation, video, audio, and interactive media
Technical Skills: Training in industry-standard multimedia tools
Career Readiness: Strong portfolio and project-based learning

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