Bachelor of E-Business (HONOURS) at ALFA University College (AUC)

ALFA University College (AUC)

ALFA University College (AUC) is a private higher education institution located in Subang Jaya, Selangor, Malaysia, just outside Kuala Lumpur. Established in 1998 (originally as Alif Creative Academy), it has grown from a small design-focused college into a full university college, officially achieving this status in 2021. The university is widely recognized for its strong emphasis on creative and industry-driven education, particularly in fields such as design, architecture, multimedia, and business. Over time, it expanded its academic offerings to include foundation, diploma, bachelor’s, master’s, and even PhD programs, making it accessible to both local and international students. One of the defining features of ALFA University College is its focus on practical, career-oriented learning. Students are taught by industry professionals, and programs are designed to align with real-world demands—especially in creative industries like graphic design, multimedia, and digital marketing.

Course Information

Academic Qualification

Bachelor

Duration

3 years years

Intake

January, May, September

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

13,500

MYR

Second Year

12,500

MYR

Third Year

12,500

MYR

Total Tuition Fees 38,500 MYR

Other Fees

EMGS and VISA Processing Fee 1,500 MYR

Registration Fee 1,000 MYR

International Student Fee 3,500 MYR

Total Additional Fees 6,000 MYR

Grand Total (All Fees) 44,500 MYR

Course Overview

The Bachelor of E-Business (Honours) at Alpha University is designed to equip students with advanced knowledge in digital business models, online commerce, digital marketing, and information systems. The programme prepares graduates to manage and develop business operations in digital and technology-driven environments.

Program Structure: Digital Business and E-Commerce Systems

The programme integrates business management principles with digital technologies, focusing on online business operations, e-commerce platforms, and digital transformation strategies.

Core Learning Components
- E-Business Fundamentals
- Digital Marketing Strategies
- E-Commerce Systems and Platforms
- Business Analytics and Data Management
- Information Systems Management
- Web Technologies for Business
- Supply Chain and Digital Logistics
- Consumer Behavior in Digital Markets
- Cybersecurity in E-Commerce
Applied Learning Components
- Online Business Simulation Projects
- Digital Marketing Campaign Development
- E-Commerce Website Development Projects
- Industry Internship in Digital Companies

Entry Requirements

Applicants must have completed secondary education or equivalent qualifications with interest in business, technology, or digital entrepreneurship.

Career Opportunities

Graduates can work in digital business, e-commerce operations, marketing technology, and online business development.

E-Commerce Executive
Digital Marketing Specialist
Business Analyst
Online Store Manager
Social Media Marketing Executive
Digital Business Consultant

Program Highlights

Qualification: Bachelor of E-Business (Honours)
Digital Focus: Strong emphasis on online business ecosystems
Technology Integration: Exposure to e-commerce platforms and analytics tools
Career Pathway: Digital economy and online business sector roles

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