Diploma in E-Business at ALFA University College (AUC)

ALFA University College (AUC)

ALFA University College (AUC) is a private higher education institution located in Subang Jaya, Selangor, Malaysia, just outside Kuala Lumpur. Established in 1998 (originally as Alif Creative Academy), it has grown from a small design-focused college into a full university college, officially achieving this status in 2021. The university is widely recognized for its strong emphasis on creative and industry-driven education, particularly in fields such as design, architecture, multimedia, and business. Over time, it expanded its academic offerings to include foundation, diploma, bachelor’s, master’s, and even PhD programs, making it accessible to both local and international students. One of the defining features of ALFA University College is its focus on practical, career-oriented learning. Students are taught by industry professionals, and programs are designed to align with real-world demands—especially in creative industries like graphic design, multimedia, and digital marketing.

Course Information

Academic Qualification

Diploma

Duration

2.5 years years

Intake

January, May, September

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

10,500

MYR

Second Year

9,500

MYR

Third Year

9,500

MYR

Total Tuition Fees 29,500 MYR

Other Fees

EMGS and VISA Processing Fee 3,500 MYR

Registration Fee 1,000 MYR

International Student Fee 1,500 MYR

Total Additional Fees 6,000 MYR

Grand Total (All Fees) 35,500 MYR

Course Overview

The Diploma in E-Business at Alpha University is designed to equip students with essential knowledge and practical skills in digital business operations, e-commerce platforms, and online marketing strategies. The programme prepares students to operate and manage businesses in the digital economy.

Program Structure: Digital Business and E-Commerce Skills

The programme combines core business principles with modern digital tools and technologies to develop competencies in managing online business environments.

Core Learning Components
- Introduction to E-Business
- Principles of Management
- Digital Marketing and Social Media
- E-Commerce Platforms and Operations
- Business Analytics Fundamentals
- Website Development Basics
- Online Consumer Behavior
- Cybersecurity and Data Protection Basics
- Entrepreneurship in Digital Business
Applied and Experiential Learning
- Development of Online Business Projects
- Digital Marketing Campaign Simulations
- Industry Exposure or Internship
- Case Studies in E-Commerce

Entry Requirements

Applicants must have completed secondary education or equivalent qualification with basic proficiency in English and fundamental computer skills.

Career Opportunities

Graduates are prepared for entry-level roles in the digital business and e-commerce sectors or may pursue further studies.

E-Commerce Executive
Digital Marketing Assistant
Online Sales Coordinator
Content and Social Media Executive
Website Administrator
Entrepreneur / Online Business Owner

Program Highlights

Qualification: Diploma in E-Business
Digital Focus: Emphasis on online platforms and digital strategies
Industry Relevance: Exposure to current e-commerce practices
Career Pathway: Progression into Bachelor's degree programmes

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