Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics at Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Bachelor

Duration

3 years

Intake

July, September, November, March

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

34,900

MYR

Second Year

36,100

MYR

Third Year

37,500

MYR

Total Tuition Fees 108,500 MYR

Other Fees

Application Fees + Visa 3,350 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 11,350 MYR

Grand Total (All Fees) 119,850 MYR

Course Overview

The Bachelor of Arts (Honours) in Business Management with a Specialism in Business Economics at Management and Science University (MSU) is an undergraduate programme designed to develop strong business management knowledge combined with economic analysis skills. It prepares students to understand market behavior, financial decision-making, and strategic business planning in a global economic environment.

Program Structure: Business Management and Economic Analysis

This programme integrates core business management principles with specialized knowledge in business economics and market analysis.

Core Learning Components
- Principles of Management
- Marketing and Consumer Behaviour
- Financial Management
- Organizational Behaviour
- Business Law and Ethics
- Strategic Management
- Entrepreneurship and Innovation
Specialism: Business Economics
- Microeconomics and Macroeconomics
- Business Economics Analysis
- Managerial Economics
- Economic Policy and Global Markets
- Quantitative Methods for Economics
- Financial and Economic Forecasting
Applied Learning
- Case studies and business simulations
- Industry projects and internships
- Research project or final year dissertation

Entry Requirements

Applicants may qualify through Foundation, STPM, A-Level, Diploma, or equivalent qualifications recognised by Management and Science University (MSU). Basic understanding of mathematics and economics is recommended.

Career Opportunities

Graduates are prepared for roles in business management, finance, and economic analysis.

Business Analyst
Economic Analyst
Financial Analyst
Marketing Executive
Business Development Executive
Management Trainee
Entrepreneur

Program Highlights

Dual Focus: Combines business management with economics
Analytical Skills: Strong emphasis on data and decision-making
Industry Exposure: Real-world business applications
Career Flexibility: Opportunities in multiple industries

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