Bachelor of Arts in Media and Communication Studies at Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.

Course Information

Academic Qualification

Bachelor

Duration

3 years

Intake

July, September, November, March

English Requirement

5.5

Class Type

Full Time

Offer Letter

Free

Yearly Tuition Fees

First Year

34,900

MYR

Second Year

36,100

MYR

Third Year

37,500

MYR

Total Tuition Fees 108,500 MYR

Other Fees

Application Fees + Visa 3,350 MYR

Refundable Deposit 1,500 MYR

University International Admission fee 6,500 MYR

Total Additional Fees 11,350 MYR

Grand Total (All Fees) 119,850 MYR

Course Overview

The Bachelor of Arts in Media and Communication Studies at Management and Science University (MSU) is an undergraduate programme designed to develop strong skills in media production, communication theory, journalism, and digital media. It prepares students to understand and produce content for traditional and modern communication platforms in a fast-changing media landscape.

Program Structure: Media and Communication Foundations

This programme combines theoretical knowledge of communication with practical training in media production and digital communication.

Core Learning Components
- Introduction to Communication Studies
- Media and Society
- Journalism and News Writing
- Public Relations Principles
- Media Ethics and Law
- Digital Media Production
- Broadcasting and Multimedia
- Advertising and Branding
- Communication Research Methods
Applied Learning
- Media production projects
- News reporting and writing practice
- Video and audio production labs
- Internship in media or communication industries

Entry Requirements

Applicants may qualify through Foundation, STPM, A-Level, Diploma, or equivalent qualifications recognised by Management and Science University (MSU). Good communication skills in English are recommended.

Career Opportunities

Graduates are prepared for careers in media, communication, and creative industries.

Journalist / News Reporter
Public Relations Executive
Media Producer
Content Creator
Social Media Manager
Advertising Executive
Corporate Communications Officer

Program Highlights

Creative Focus: Strong emphasis on media production and storytelling
Digital Skills: Training in modern digital communication tools
Industry Exposure: Internship opportunities in media organizations
Career Flexibility: Wide range of roles in media and communication

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