Asia Pacific University of Technology & Innovation (APU)
Asia Pacific University of Technology (APU) is a top private university in Malaysia that combines technology, innovation, and creativity to equip graduates with the skills to thrive in the global business and society. APU has received numerous national and international awards, building a reputation as an impressive university that produces highly employable graduates. These graduates are equipped to make immediate contributions to their respective industries.
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Course Overview
The Bachelor of Science (Honours) in Hospitality and Tourism with a Specialism in Events Management at Management and Science University (MSU) is an undergraduate programme designed to develop professional skills in hospitality, tourism, and event planning. It prepares students to manage and organize events ranging from corporate functions to international exhibitions and large-scale festivals.
Program Structure: Hospitality, Tourism and Events Management
This programme integrates hospitality and tourism fundamentals with specialised knowledge in event planning, coordination, and management.
- Core Learning Components
- Introduction to Hospitality and Tourism
- Customer Service Management
- Marketing for Hospitality and Tourism
- Hospitality Finance and Revenue Management
- Tourism Planning and Development
- Hospitality Law and Ethics
- Business Communication
- Specialism: Events Management
- Event Planning and Coordination
- Event Marketing and Promotion
- Conference and Exhibition Management
- Wedding and Social Event Planning
- Event Operations and Logistics
- Risk Management in Events
- Applied Learning
- Hands-on event organization projects
- Internships with event companies or hotels
- Case studies on major events and festivals
- Final year project or event execution
Entry Requirements
Applicants may qualify through Foundation, STPM, A-Level, Diploma, or equivalent qualifications recognised by Management and Science University (MSU). Strong communication and organizational skills are recommended.
Career Opportunities
Graduates are prepared for careers in event management, hospitality, and tourism industries.
- Event Manager
- Event Coordinator
- Conference and Exhibition Organizer
- Wedding Planner
- Festival and Entertainment Manager
- Hotel Events Executive
- Public Relations and Event Executive
Program Highlights
- Event-Focused: Specialisation in planning and managing events
- Practical Experience: Real-world event organization training
- Industry Exposure: Internships with event and hospitality companies
- Creative Skills: Development of creativity and coordination abilities
Would you like to apply to Asia Pacific University of Technology & Innovation (APU)?
To get Bachelor of Science (Honours) in Hospitality and Tourism with a Specialism in Events Management