Lincoln University
Lincoln University College (LUC) is located in Petaling Jaya, Malaysia, and has been a distinguished institution since its establishment in 2002 as Lincoln College (LC). Later, in 2011, it was upgraded to Lincoln University College. LUC is renowned as a premier private institution of higher education, approved by the Ministry of Higher Education and the Malaysian Qualifications Agency (MQA- National Accreditation Board). It proudly holds a 5 Star ranking from the Ministry of Higher Education, Ma
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Course Overview
The Master in Tourism Management at Lincoln University College equips students with advanced knowledge in tourism marketing communication, human resource management, financial management, and destination planning, preparing graduates for roles such as holiday representative, tour manager, and tourism officer.
Program Structure
- Semester 1: Tourism Principle & Practices, Destination Planning & Management, Human Resource Management, Business Ethics
- Semester 2: Tourist Behavior, Research Methodology, International Tourism Business, Financial Management for Hospitality and Tourism
- Semester 3: Tourism Marketing Communication, Business Models & Strategic Planning, Elective Modules (choose any two): Tourism & Hospitality Enterprise Management, Sustainable Tourism, Tour Guiding & Escort Skills, Tourism Advertisement and Public Relation
- Semester 4: Project Work
Entry Requirements
- Bachelor’s degree (MQF Level 6) with a minimum CGPA of 2.50 or its equivalent qualifications from local or other institutions of higher learning as approved by the Senate of Lincoln University College; or
- Bachelor’s degree (Level 6 of the MQF) with CGPA below 2.50 or its equivalent can be accepted subject to a minimum of 5 years of working experience in related field.
- Language requirement (for international students): IELTS band 6.0 (minimum) or its equivalent.
Career Opportunities
- Holiday representative
- Tour manager
- Tourism officer
- Tourist information centre manager
- Travel agency manager
- Customer service manager
- Event manager
Highlights
- Duration: Full Time: 1 Year 6 Months | Part Time: 3 Years
- Intakes: March, July, November
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