Bachelor of Marketing with Psychology (Hons) at Management and Science University (MSU)

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Management and Science University (MSU)

Welcome to the Management and Science University (MSU), a leading private university in Malaysia situated in Shah Alam, Selangor. At MSU, we focus on nurturing graduates with exceptional academic prowess and well-honed soft skills, fostering a generation of well-rounded and globally competitive professionals. With a vast network of over 300 partner institutions across the globe, MSU stands as one of Malaysia's premier private universities, distinguished by prestigious accolades such as QS World

Course Information

Academic Qualification
Bachelor
Duration
3.0 years years
Intake
November, February, April, July, September
English Requirement
5.5
Class Type
Full Time
Offer Letter
Free

Yearly Tuition Fees

First Year
25,946
MYR
Second Year
25,946
MYR
Third Year
25,946
MYR
Total Tuition Fees 77,838 MYR

Other Fees

1st payable fee (Application, Visa processing, Registration & Deposit bond) 7,810 MYR
Total Additional Fees 7,810 MYR
Grand Total (All Fees) 85,648 MYR

Course Overview

The Bachelor of Marketing with Psychology (Hons) at Management and Science University (MSU) uniquely integrates marketing principles with psychological insights, equipping students with a comprehensive understanding of consumer behavior and effective marketing strategies. Graduates are well-prepared for dynamic roles such as Marketing Psychologist, Online Marketing Executive, Market Researcher, and Brand Manager.

Program Structure

  • Year 1: Introduction to Psychology, Practices of Management, Cognitive Psychology, Developmental Psychology
  • Year 2: Marketing Management, Service Marketing, Social Psychology, Marketing Research
  • Year 3: International Marketing, Psychology of the Internet, Industrial Training

Entry Requirements

  • Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level or Jayyid in STAM
  • Other acceptable qualifications include Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent
  • International students must score at least 5.5 in IELTS or equivalent

Career Opportunities

  • Marketing Psychologist
  • Online Marketing Executive
  • Market Researcher
  • Brand Manager

Highlights

  • Duration: 3 years
  • Intakes: February, July, September

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